“Heartspace has helped us find our way of conducting advocacy work in a responsive and trust-inspiring way.”
About Heartspace
We exist so that important issues get the visibility they deserve
We are Heartspace. A PR agency specialized in advocacy and strategic communications. We help our clients package their issues so they become interesting for media, decision makers and the public.
We choose our clients thoughtfully and only take on assignments we sympathize with.
Sohrab Fadai
Founder and CEO
Sohrab's background includes five years as Regional Director of Företagarna (the Swedish Federation of Business Owners) in Dalarna and working as a PR consultant at Westander. He has also served as a societal analyst at Sweden Research and as chairman of Young Entrepreneurs of Sweden. Sohrab has extensive strategic and leadership experience, including board positions in government-appointed commissions. He holds a Bachelor's degree in Rhetoric from Uppsala University and has authored three books. Sohrab specializes in opinion formation, public affairs and AI visibility (GEO/AEO). Since 2021, he has built Heartspace's own technical platform for PR distribution, giving the agency a unique combination of communications craft and technical delivery capability.
Since 2021, Sohrab has also built technical expertise in AI-assisted PR and web development, making Heartspace faster and broader in delivery.
Recent clients include: Stena Fastigheter, Northern, LKR, Svenska Naprapatförbundet, Nectr Energy and others.
“We at Almi are very pleased with our collaboration. We receive great support with broad experience and deep knowledge. And we get excellent media coverage.”
Our purpose
"Raise your words, not your voice. It is rain that grows flowers, not thunder."
— Rumi
In the landscape of public discourse, there is too little rain and too much thunder. Too little hope. Too much demonization. Too few nuances. Too many simplifications.
Polarization undermines democracy. It prevents constructive solutions from emerging.
That is why you are needed. Companies and organizations that want to take responsibility and dare to step forward. We help you deepen and communicate your knowledge so you can contribute to the conversation.
Our team
Heartspace is built on a network model with senior specialists, giving you direct access to the right expertise.
Founders
Sohrab Fadai
Founder
Nirvana Gharni
Founder, CMO and Co-CEO
Advisory Board
Azita Shariati
Heartspace Advisory Board
Sara Plesnar Dennås
Heartspace Advisory Board
Our Expert Panel
Mattias Areskog
Senior Media Strategy Expert
Jenny Asp
Expert Copywriter & Editor
Deeped Niclas Strandh
Digital PR & Social Media Strategist
Professor Eleonor Kristoffersson
Legal & Regulatory Expert (Tax/VAT)
Our panel of senior experts and strategists provides specialized expertise tailored to your industry and communication needs.
Our journey
Heartspace has its roots in the PR consultancy that founder Sohrab Fadai ran from 2012, focused on opinion formation, public affairs and societal issues. In 2021 we became a unified company and invested in our own technology. We developed a platform for PR distribution, newsrooms and AI-assisted content production and launched it as a SaaS product with product-led growth. Our clients' news was published in TechCrunch, Forbes, DN and SvD.
But we learned something important along the way. In code generation, mistakes are forgiving. You fix a bug and try again. In PR, mistakes can be devastating. A single sentence that can be misinterpreted can damage business, legal standing and trust. Sometimes irreversibly. AI cannot own strategic communications alone. Not yet.
So we focused on what we do best: the craft of PR. But with all the technology we built under the hood. Today, Heartspace is a managed services agency that uses its own platform to deliver faster, broader and more cost-effectively than a traditional agency. You pay for outcomes, not software.
In 2026, we added AI visibility as part of our offering. We help companies appear not only in traditional media but also in AI search, in ChatGPT, in Google AI Overviews and in other AI tools that more and more people use to find providers and experts. The technical journey we went through means we understand that side from the inside in a way few PR agencies do.
What our clients say
“Heartspace has helped us in a very engaged, structured and professional way. We have received well-considered advice and high-quality deliverables.”
Contact us
Get in touch
Have any questions about Heartspace? We'd love to hear from you. Our team typically responds within 24 hours.
Phone
+46 8 533 325 98Office
Central Stockholm
New address announced ahead of our move in summer 2026
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