About Heartspace
We help organisations with real expertise get heard
Heartspace is a PR agency for small communications teams and secretariats whose needs are larger than their internal capacity. We help you prioritise, articulate and execute communications that build a clearer position in media, AI search and other important channels.
We work best with organisations that have something real to contribute but do not want to build a large in-house communications function to get it out.
We combine senior communications expertise with our own technology for research, content and distribution. The technology keeps context together and shortens lead times; people remain responsible for strategy, judgement and quality.
Founders
Sohrab Fadai
Founder and CEO
Sohrab's background includes five years as Regional Director of Företagarna (the Swedish Federation of Business Owners) in Dalarna and working as a PR consultant at Westander. He has also served as a societal analyst at Sweden Research and as chairman of Young Entrepreneurs of Sweden. Sohrab has extensive strategic and leadership experience, including board positions in government-appointed commissions. He holds a Bachelor's degree in Rhetoric from Uppsala University and has authored three books. Sohrab specializes in opinion formation, public affairs and AI visibility (GEO/AEO). Since 2021, he has built Heartspace's own technical platform for PR distribution and AI-assisted content production, giving the agency a unique combination of communications craft and technical delivery capability.
Recent clients include: Northern, LKR, Svenska Naprapatförbundet and others.
We at Almi are very pleased with our collaboration. We receive great support with broad experience and deep knowledge. And we get excellent media coverage.
Arguments, not volume
“Raise your words, not your voice. It is rain that grows flowers, not thunder.”
The quote describes how we work. We don't help you be the loudest. We help you say something that holds up: clear arguments, facts and examples that journalists, decision-makers and AI services can pass on.
Organizations with deep expertise often put the issue itself ahead of visibility. Our job is to make that knowledge easier to understand, find and use.
Our team
Heartspace is built on a network model with senior specialists, giving you direct access to the right expertise.
Founders
Advisory Board
Our Expert Panel
Our panel of senior experts and strategists provides specialized expertise tailored to your industry and communication needs.
Our story
2012–2021
Roots in PR and public affairs
Heartspace started as a consultancy in PR, opinion building and public affairs. During this period, founder Sohrab Fadai also worked as regional director at Företagarna and as a PR consultant at Westander, among other roles.
2021–2022
A PR agency with automation under the hood
From spring 2021, Heartspace operated as a pure PR agency focused on social sustainability. Even then, we built our own automated workflows for research, production and distribution, with human quality control at every step.
Björn Lundén, Almi and Ansvar & Säkerhet were among the early clients and gained strong media coverage.
2022–2024
From internal technology to AI product
In August 2022 we started selling our own AI solutions for PR. In 2023 Heartspace became a SaaS company and developed the technology into a standalone product.
That gave us several years of hands-on experience of what AI can automate, and what still requires human judgement.
2025
Back to the PR craft
We returned to what we do best: senior communications advice and PR. The difference was that we now had several years of our own technology development under the hood.
The technology became a way to shorten lead times, keep context together and spend more time on strategy, quality and relationships.
2026
One engine for all communications
The technology is now integrated throughout the delivery. Agentic AI workflows help with research, analysis, production and distribution, and improve through human feedback.
At the same time, the offering has broadened from PR to more parts of communications, built on the same knowledge, the same systems and the same editorial standards. More and more trade associations and expert organisations use Heartspace to strengthen their own communications team.
We went from PR to technology and back again. The difference is that the technology came with us.
What our clients say
Heartspace has helped us find our way of conducting advocacy work in a responsive and trust-inspiring way.
Jörgen Höglund Head of Sustainability, Björn Lundén AB Heartspace helped us produce a solid report and a complete toolbox for advocacy work. They deliver fast, maintain high quality and understand what it takes for an issue to gain traction.
Anders Mattsson-Coll Federation Director, Svenska Naprapatförbundet Questions and answers
What does a collaboration look like in practice?
It depends on the engagement. In an Avstamp we mainly need access to the right people and material. We do most of the research and production, while you contribute knowledge of your organisation, give feedback and make the decisions. In larger engagements we decide together which parts you want to handle yourselves and which we take responsibility for.
What results can we expect?
We start executing from month one. That builds journalist contacts, completed activities and insights that lead to better strategy. Instead of getting stuck in planning for three months, we deliver results continuously.
What does it cost?
We start with an Avstamp for SEK 45,000, a defined project over one to two months. After that you can continue with Riktning (SEK 130,000) or Helhet (SEK 200,000). Ongoing work is priced by scope. Fixed project prices, all prices exclude VAT. No hourly rates.
How do the contract and notice period work?
Each step is a separate engagement at a fixed price. After Avstamp you are not committed to anything, and you can continue on your own at any time.
When is Heartspace the best fit?
Heartspace is a strong fit when you have more expertise and ambition than internal communications capacity, when something is changing – such as strategy, organisation, positioning, market or website – and when several parts of communications need to work together. We work best when there is a clear goal, an internal owner and room to build on an initial, well-defined project.
What is Heartspace?
Heartspace is a Swedish PR agency founded in 2021 by Sohrab Fadai, based in central Stockholm. We specialise in advocacy, thought leadership and visibility in AI search. Clients include Almi Företagspartner, Björn Lundén and Ansvar & Säkerhet.
Show 10 more questions
What services does Heartspace offer?
Press releases, op-eds, media pitching, press rooms, advocacy, thought leadership, AI-search visibility (GEO/AEO) and strategic communications. News value is always at the core.
Where is Heartspace based?
Heartspace is based in central Stockholm and works with clients across Sweden.
How is Heartspace different from a traditional PR agency?
We work with fixed project prices instead of hourly billing, run a network model of senior specialists and freelancers, and choose clients carefully. We take on causes we sympathise with and have knowledge of.
Which media outlets have you placed clients in?
National: Dagens Nyheter, Svenska Dagbladet, Dagens Industri, Aftonbladet, Expressen, Göteborgs-Posten, Sydsvenskan. Industry and niche media: Altinget, Dagens Samhälle, Dagens Medicin, Veckans Affärer, Realtid, Balans, Fastighetsvärlden, Bopol, Ny Teknik, Breakit. International: Forbes, TechCrunch, Financial Times. Plus regional press across Sweden.
What is AI visibility and how do you work with it?
AI visibility is about how you appear when AI services answer questions about your industry. We combine ongoing measurement with clear, technically accessible content on your own website, PR and credible third-party sources. No single action can guarantee that an AI service cites or recommends a particular organisation.
Can the approach be adapted?
Yes. The steps are starting points. We adapt the content to your needs.
What industries do you work with?
We work with organizations whose cause we sympathize with. Our clients are in real estate, insurance, health/care, tech, education and industry associations.
What do you mean by sympathizing with the cause?
We want to stand behind what we help spread and create visibility for. It comes down to commitment and knowledge. Genuine interest in a topic shows in the quality of the delivery.
As a small agency, how do you handle peak workloads?
We have a network of experts and freelancers with decades of experience as journalists, PR consultants and leaders.
How do we get started?
Book a call and we'll discuss your needs. If there's a match, we put together a proposal and can often get started within a couple of weeks.
Contact us
Get in touch
Tell us a little about what you want to solve or improve, and we'll get back to you as soon as we can.
- Phone
- +46 8 533 325 98
- hello@heartspace.ai
- Office
- Central Stockholm
Contact us for visiting address
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