PR agency for visibility in media and AI search
Get more value from your expertise without building a larger communications team.
Heartspace combines senior communications expertise with our own technology. Journalistic craft and PR/public affairs expertise shape everything from positioning and media relations to web, content and AI visibility.
We offer
- Research and insight
- AI visibility analysis and optimisation
- Brand positioning, PR and media impact
- Thought leadership and distribution
- Fixed monthly prices
- No hourly rates
- Flexible terms
Our clients' issues have gained visibility in
Aftonbladet · Expressen · Göteborgs-Posten · Sydsvenskan · Altinget · Dagens Samhälle
The problem
Communications has to do more. The team has not grown.
Media, web, AI search, members, customers and decision makers require different formats, pace and expertise. When a new strategy, change or important issue is added, the work easily becomes reactive and fragmented – especially for small communications teams and secretariats.
- MediaExpert comment
- AI searchCited source
- WebKnowledge page
- Customers and membersNewsletter
- Decision makersBriefing
One picture of you
One senior team that connects the whole communications effort
We build a shared picture of your organisation, your issues, audiences and language. It is used consistently across research, positioning, PR, AI visibility, content and distribution. The result is a clear thread throughout your communications – and a brand that feels more credible, consistent and coherent.
Cost / Deliveries: every delivery starts over, getting up to speed
Too little capacity
Day-to-day work takes over. Important issues, analysis and opportunities are left waiting even when you know they should be prioritised.
Too many separate efforts
PR, web, content, research and AI visibility are handled separately. You are left to connect the pieces and explain the organisation again.
Hard to see what works
When activities do not build on the same goals and evidence, it becomes difficult to know what works and what to prioritise next.
Your price, What you have built / Months, impact
One shared picture of you
The work starts from the same knowledge of your organisation, audiences and previous decisions. The next delivery does not start from zero.
Strategy and execution stay connected
Research, messaging, content and distribution build on the same goals and evidence instead of becoming separate projects.
More done with less internal coordination
Our technology shortens lead times and keeps the context together. Senior experts remain responsible for judgement, relationships and quality.
You do not need to buy separate deliveries and connect them yourself. The next effort builds on what we already know about you.
This is Heartspace
From expertise to execution – without starting from scratch.
We work across research, positioning, PR, public affairs, web, content and distribution. Journalistic craft is the common thread: relevance, news value, credible evidence and a clear expert position. The work builds on what we already know about you, so you can get more done without building a larger in-house communications function.
- 01
Insight
Research, surveys and your own data that give you something new to say.
- 02
Positioning
What you stand for, which issues you own and how you want to be seen.
- 03
PR and visibility
Op-eds, press work and visibility in AI answers.
- 04
Web and distribution
Content on your website and mailings to members, customers and decision-makers.
With us you get visibility and media exposure. Not a report on billed hours.
AI does the grunt work. Senior experts do the strategy.
We use AI for research, drafts and distribution. That gives us the capacity to deliver more impact, at higher quality, in less time. Every angle, pitch and publication is quality-assured by senior experts with at least 15 years' experience.
Fixed prices, not hours.
You know exactly what you pay. No runaway hourly fees. Start with a defined entry project and stay as long as you're happy.
Visibility in both media and AI search.
Traditional agencies count clippings. We measure whether you're cited by journalists and by AI agents. Each one reinforces the other.
Data that opens doors.
Through our Novus partnership we produce survey data that gives your topics weight. Data that journalists want to listen to and reports that decision makers must respond to. Surveys are included in our influence package and can be added to the others.
Journalistic craft at the core. AI in the workflow. Senior experts in the decisions.
Senior experts with 15 to 25 years of experience in journalism, PR, advocacy and media relations are responsible for judgement, news value, tone and quality. Everything that leaves us is reviewed by people.
The waterfall: one shared source, many applications
We develop the message, evidence and expert position once. The same core is then used consistently wherever it creates the most value:
Message, evidence and expert position
- Media and public debatepress work, op-eds and media pitches
- Owned weblong-form content, fact pages and citable material
- AI visibilitystructured information that AI services can interpret and cite correctly
- Members and customersnewsletters, member information and ongoing content
- Decision makersconcise briefings, reports and direct communication
- Social and owned channelsLinkedIn, newsletters and other formats that build presence over time
- Speaking opportunitiespodcasts, seminars and other settings that strengthen the expert position
Media coverage
Our clients are featured in Sweden's leading media, from national press to regional newsrooms.
What our clients say
We needed to go from realizing something had to change to becoming a strong voice in the healthcare policy debate. Heartspace helped us build the entire chain: policy report, message framework, contact with decision makers and moderation of a panel with members of parliament and researchers. They understand how to package messages so they land and make a difference.
Ulrika LundinChair, Legitimerade Kiropraktorers Riksorganisation (LKR)At Almi, we are very satisfied with our collaboration. We receive great support with broad experience and deep knowledge. We also get excellent media coverage.
Lars MårdbrantCommunications Director, AlmiHeartspace has helped us find our way of conducting advocacy work in a responsive and trust-inspiring way.
Jörgen HöglundHead of Sustainability, Björn Lundén ABOur clients
Questions and answers
What does a collaboration look like in practice?
It depends on the engagement. In an Avstamp we mainly need access to the right people and material. We do most of the research and production, while you contribute knowledge of your organisation, give feedback and make the decisions. In larger engagements we decide together which parts you want to handle yourselves and which we take responsibility for.
What results can we expect?
We start executing from month one. That builds journalist contacts, completed activities and insights that lead to better strategy. Instead of getting stuck in planning for three months, we deliver results continuously.
What does it cost?
We start with an Avstamp for SEK 45,000, a defined project over one to two months. After that you can continue with Riktning (SEK 130,000) or Helhet (SEK 200,000). Ongoing work is priced by scope. Fixed project prices, all prices exclude VAT. No hourly rates.
How do the contract and notice period work?
Each step is a separate engagement at a fixed price. After Avstamp you are not committed to anything, and you can continue on your own at any time.
When is Heartspace the best fit?
Heartspace is a strong fit when you have more expertise and ambition than internal communications capacity, when something is changing – such as strategy, organisation, positioning, market or website – and when several parts of communications need to work together. We work best when there is a clear goal, an internal owner and room to build on an initial, well-defined project.
What is Heartspace?
Heartspace is a Swedish PR agency founded in 2021 by Sohrab Fadai, based in central Stockholm. We specialise in advocacy, thought leadership and visibility in AI search. Clients include Almi Företagspartner, Björn Lundén and Ansvar & Säkerhet.
Show 10 more questions
What services does Heartspace offer?
Press releases, op-eds, media pitching, press rooms, advocacy, thought leadership, AI-search visibility (GEO/AEO) and strategic communications. News value is always at the core.
Where is Heartspace based?
Heartspace is based in central Stockholm and works with clients across Sweden.
How is Heartspace different from a traditional PR agency?
We work with fixed project prices instead of hourly billing, run a network model of senior specialists and freelancers, and choose clients carefully. We take on causes we sympathise with and have knowledge of.
Which media outlets have you placed clients in?
National: Dagens Nyheter, Svenska Dagbladet, Dagens Industri, Aftonbladet, Expressen, Göteborgs-Posten, Sydsvenskan. Industry and niche media: Altinget, Dagens Samhälle, Dagens Medicin, Veckans Affärer, Realtid, Balans, Fastighetsvärlden, Bopol, Ny Teknik, Breakit. International: Forbes, TechCrunch, Financial Times. Plus regional press across Sweden.
What is AI visibility and how do you work with it?
AI visibility is about how you appear when AI services answer questions about your industry. We combine ongoing measurement with clear, technically accessible content on your own website, PR and credible third-party sources. No single action can guarantee that an AI service cites or recommends a particular organisation.
Can the approach be adapted?
Yes. The steps are starting points. We adapt the content to your needs.
What industries do you work with?
We work with organizations whose cause we sympathize with. Our clients are in real estate, insurance, health/care, tech, education and industry associations.
What do you mean by sympathizing with the cause?
We want to stand behind what we help spread and create visibility for. It comes down to commitment and knowledge. Genuine interest in a topic shows in the quality of the delivery.
As a small agency, how do you handle peak workloads?
We have a network of experts and freelancers with decades of experience as journalists, PR consultants and leaders.
How do we get started?
Book a call and we'll discuss your needs. If there's a match, we put together a proposal and can often get started within a couple of weeks.
Which issue do you need to put more force behind?
Want to start with a defined scope? Begin with an entry project.