Services
From positioning to impact
Heartspace helps organisations solve communications problems from research and strategy to content, PR, web and production. Our work is senior-led, we use AI where it improves speed and quality, and bring in specialist expertise when the assignment calls for it. You can engage us for a defined project or as a broader external part of your communications function.
Senior experts
- Insight
- Positioning
- PR and AI visibility
- Content
- Web
- Specialists
How an assignment works
From the first signal to impact and the next effort, in one example.
Read the film as text
When an issue becomes current. The government is reviewing shoreline protection. At the same time, questions arise about what the changes could mean for shallow bays. We see that the researchers' perspective needs to be heard.
A proposal for how to raise the issue. We propose an in-depth guide, information to the members and targeted press work. For each effort we describe the purpose, the audience and what we want to achieve.
From material to finished text. With the help of AI we produce research and drafts. An experienced editor checks the facts, revises the text and makes sure the message holds. The client reviews and approves.
The same knowledge, adapted to each channel. The in-depth guide is published on the website. Members receive a newsletter and the key conclusions are shared on LinkedIn. The content is connected, but shaped for each audience.
Personal press work. We adapt the material for national, regional, local and trade media. Relevant journalists are contacted individually with an angle that suits their coverage.
Follow-up and next steps. A journalist gets in touch and books an interview. We follow up on responses and publications and propose how the association can take the issue further ahead of the consultation response.
- 01
Insight, research and strategy
We are happy to start before the communications work itself. Member and audience research, qualitative interviews, landscape analysis, communications strategy and question design create a basis for decisions that is not built on gut feeling.
- 02
Positioning, messaging and brand
We help organisations define what they should stand for, why it matters and how it should be expressed. This can include positioning, messaging platforms, tone of voice, communications concepts, visual identity and guidelines that make communications easier to keep coherent over time.
- 03
PR, public affairs and AI visibility
Media relations, op-eds, report launches, thought leadership, spokesperson support and public affairs remain at the core of Heartspace. We combine traditional PR with structured content and digital authority so that expertise is also visible when people seek answers through AI services.
- 04
Content, social media and editorial production
We plan and produce content for owned channels: articles, LinkedIn, reports, newsletters, presentations, scripts and other editorial material. The goal is not more content for its own sake, but consistent editorial work that builds the same position as the PR programme.
- 05
Web and digital communications
We build and develop websites, pressrooms, content structures and lightweight digital services when they are part of the communications problem. We work with modern, open technology choices and place strong emphasis on the client owning the domain, code, content and accounts.
- 06
Design, photography and specialist expertise when needed
We do not need every discipline on payroll to take responsibility for the whole. When an assignment calls for a photographer, graphic designer, developer, filmmaker or another specialist, we assemble the right delivery and keep strategy, project management and quality assurance together.