How we build your expert position
We build your visibility in a chain where each step legitimizes the next. Data gives weight. The report amplifies. Panels and seminars activate. Media extends. The result: you become the source journalists call and AI tools cite. Every engagement is led by senior PR consultants with at least 15 years' experience. We write, pitch and place, you approve.
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Survey and report
Included from Influence
Data that opens doors to impact
Through our partnership with Novus we conduct surveys based on scientific methodology with 1,000 respondents, tailored to your issue. The results are packaged into a report with key figures, regional breakdowns and media-ready conclusions. It gives you a foundation that journalists take seriously and decision makers must respond to.
Case: LKR/SNF
Novus survey on primary care. Report and parliamentary seminar at Företagarna with members from four parties (V, MP, C, L). Broad media coverage.
Debate and seminars
Included from Influence
Take a seat in the debate
We write and place op-eds in national and trade media. With our help you position your spokespersons as the experts journalists turn to. We plan and run seminars with decision makers where your issue sets the agenda.
Case: Northern & Björn Lundén
Northern: op-ed in Altinget on data governance for the public sector, positioning the CEO as an industry voice. Björn Lundén: op-ed in SvD tied to a Novus report, panel discussion with a former minister.
Regional distribution
Included from Impact
From national to local in a week
We take national press material and adapt it per county with a local angle and local data. Every regional paper gets a unique version. The result: broad visibility that builds authority in both traditional and AI search.
Case: Ansvar & Säkerhet
DN Debate publication followed by 62 regional placements in a single activity.
Pressroom
Included from Visibility
A pressroom built by PR professionals
We build and maintain your pressroom on a dedicated subdomain. Journalists find you. AI search tools index you. You always have a professional shell when media reach out. Integrated with our AI tools for PR distribution. Exclusive to Heartspace clients.
Examples
press.lkr.se, press.naprapater.se, press.northern.se, press.vorker.ai
The spokesperson
Included from Impact
Make your expert the one journalists call
Media training, proactive pitching and strategic exposure. We build your spokesperson over time so the name becomes synonymous with the issue.
Crisis communications
Crisis communications and media readiness
When it matters, we support you with crisis communications: message frameworks, talking points, Q&A and media readiness. You get senior advisors who have been there before and know how fast, accurate responses protect trust.