Husqvarna's Robotic Mowers Gain Traction in Golf Course Maintenance

Swedish manufacturer Husqvarna, established in 1689, expands its robotic mower presence in professional lawn care. The company now equips 1,500 European golf courses with autonomous, solar-powered mowers. These robots quietly maintained the Royal Porthcawl course during the 2024 Women's British Open. The transition from traditional equipment began three decades ago. Engineers developed a unique cutting system using small razor blades to overcome solar power limitations. Husqvarna now leads the robotic mower market. However, the shift presents challenges for its dealer network. Robotic mowers require different technical expertise than traditional mowers. Servicing revenue streams also change. Yvette Henshall-Bell, President of Husqvarna's Forest and Garden division for Europe, acknowledges dealer concerns about protecting existing service revenues. Husqvarna strategically targets golf courses to encourage wider adoption. Nick Rawson, VP of Strategy and Business Development, anticipates the eventual obsolescence of manual mowing. The company adapts its strategies to suit regional market conditions. Husqvarna aims to redefine lawn care through automation.