About Us

The only PR solution that reaches targeted journalists

Action-first PR program for B2B tech (pre-seed to Series A). Ship assets weekly and publish consistently—without expensive retainers.

Legacy PR Pain Points

  • Unpredictable costs: Expensive hourly rates and high retainer fees.
  • Slow Process: Manual workflows miss opportunities.
  • Lack of Expertise: Generic approaches.
  • No Guarantees: Unpredictable outcomes.

The Heartspace Solution

  • Action-first program: Ship assets weekly, execute outreach, and publish consistently.
  • Individual outreach at scale: Human-QA'd journalist matching and tailored outreach for each wave.
  • Tech Expertise: Specialists who understand your industry.
  • Weekly publication guarantee: Weekly publication guarantee means either external media coverage OR publication on Heartspace News with distribution via LinkedIn/blog/newsletter.

Your Scaleup Impact

  • Investor Visibility: Media presence where it matters.
  • Build Authority: Strategic thought leadership.
  • Measurable ROI: Clear impact on business goals.
  • Faster Growth: Support funding, sales, and hiring.
Our model

Program + platform

Heartspace Lab is an action-first, guided PR program for B2B tech (pre-seed to Series A). We ship assets, run outreach, and teach the system as we go — with weekly publication guaranteed (external media or Heartspace News + distribution).

Software access

Heartspace Lab Community members get Heartspace Pro. Planner is stable; other modules are in guided beta with manual fallbacks.

Ownership & licensing

You own company-specific content and data. Heartspace retains IP for methods, templates, and software. You receive a perpetual internal-use license.

Timeline

90-day program, four clear steps

1) Apply & get accepted

Best fit: B2B tech (pre-seed to Series A). We ask for 2–3 hours/week from a founder or PMM to move quickly and make decisions.

2) Press-ready foundation

We ship angles, a newsroom, media templates, and bylines so pitches land with context and credibility.

3) Individual outreach at scale

2–3 pitch waves per cycle with human‑QA’d journalist matching and a weekly publication cadence. Weekly publication guarantee means either external media coverage OR publication on Heartspace News with distribution via LinkedIn/blog/newsletter.

4) Custom stack setup & independence

We set up your stack and workflows. Post‑graduation, Heartspace Pro access continues with the Heartspace Lab Community.

PR Innovation

Results-Driven Growth

Our Mission: Targeted PR That Delivers Results

Heartspace was founded to solve a fundamental problem: legacy PR is broken for B2B tech scaleups. Traditional agencies charge high retainers, move slowly, and rarely guarantee results. We believe PR should be accountable, transparent, and deliver real business impact.

The Problem: Legacy PR Pain Points

  • Unpredictable Costs: Expensive hourly rates, long commitments, and high retainer fees.
  • Slow Process: Manual workflows that miss key opportunities.
  • Lack of Expertise: Generic approaches that fail to deliver industry-specific value.
  • No Guarantees: Unpredictable outcomes and no placement assurance.

We built Heartspace Lab to change the game. We combine AI tooling with senior PR strategists to target, pitch, and publish consistently in the publications that matter to your investors and customers.

The Heartspace Approach: Action-first program + platform

  • Action-first program: We execute with you weekly—build a press-ready foundation, run 2–3 pitch waves, and ship your first byline.
  • Individual outreach at scale: Human-QA'd journalist matching and tailored outreach for each wave.
  • Tech Expertise: PR specialists who understand your industry and growth journey.
  • Weekly publication guarantee: Weekly publication guarantee means either external media coverage OR publication on Heartspace News with distribution via LinkedIn/blog/newsletter.

The Impact: PR That Drives Growth

  • Investor Visibility: Media presence where it matters most for funding and credibility.
  • Build Authority: Strategic thought leadership that positions your founders and specialists as industry leaders.
  • Measurable ROI: Clear, data-driven impact on your business goals.
  • Faster Growth: PR that supports your funding, sales, and hiring objectives.

Our mission is simple: to empower ambitious B2B tech scaleups with PR that is accountable, transparent, and delivers real results. We work for your growth—never just for billable hours.

AI Efficiency, Human Expertise

Heartspace combines powerful AI with a curated network of senior B2B tech strategists, journalists, and communication experts. This blend delivers results generalist agencies can't match.

Founders

Sohrab Fadai

Sohrab Fadai

Founder, CTO and Co-CEO

Nirvana Gharni

Nirvana Gharni

Founder, CMO and Co-CEO

Advisory Board

Azita Shariati

Azita Shariati

Heartspace Advisory Board

Sara Plesnar Dennås

Sara Plesnar Dennås

Heartspace Advisory Board

Our Senior Experts & Strategists Panel

Mattias Areskog

Mattias Areskog

Senior Media Strategy Expert

Jenny Asp

Jenny Asp

Expert Copywriter & Editor

Deeped Niclas Strandh

Deeped Niclas Strandh

Digital PR & Social Media Strategist

Dr. Simon Moores

Dr. Simon Moores

Expert B2B Translator & Editor (ENG)

Professor Eleonor Kristoffersson

Professor Eleonor Kristoffersson

Legal & Regulatory Expert (Tax/VAT)

Our panel of senior experts and strategists provides specialized expertise tailored to your industry and communication needs. Through our unique model, scaling companies gain direct access to top-tier strategic minds - a level of expertise traditionally reserved for enterprise organizations.

Join Our Team

Help Shape the Future of B2B PR

We're building something special at Heartspace. If you're passionate about helping B2B companies tell their stories and want to work with cutting-edge AI technology, we'd love to hear from you.

What We're Looking For

  • • PR & Communications Specialists
  • • Content Creators & Writers
  • • Software Developers
  • • AI/ML Engineers
  • • Business Development
  • • Sales & Client Success

Why Join Heartspace

  • • Work with cutting-edge AI technology
  • • Impact-driven mission
  • • Remote-first culture
  • • Competitive compensation
  • • Growth opportunities
  • • Collaborative team environment

Application Process

1Submit your spontaneous application
2Initial review within 5-7 business days
3Interview process & cultural fit assessment
Apply to Join Our Team

Even if we don't have open positions that match your profile right now, we're always interested in connecting with talented people.

Find us

Our workplace

We are based at Epicenter, a leading innovation hub in central, Stockholm buzzing with scaleups and change makers. Epicenter offers a perfect blend of professional workspace and creative atmosphere, right from Stockholm's city center.

Address

Årstaängsvägen 21C, 6th Floor, 117 43 Stockholm

Directions

5 min from Hornstull, 10 min from T-Centralen

Office Hours

Monday–Friday: 9:00–17:00

Heartspace @ SQUARE

Contact us

Contact us

Get in touch

Have any questions about Heartspace? We'd love to hear from you. Our team typically responds within 24 hours.

Office

Epicenter Stockholm Malmskillnadsgatan 44a 111 57 Stockholm