PR Innovation
Results-Driven Growth
Results-Driven PR for B2B Tech Companies
Heartspace was founded on a simple belief: B2B tech companies deserve a PR partner with aligned incentives. Modern technology makes it possible to measure what matters—target account meetings, AI search visibility, event attendance, stakeholder engagement. We set clear objectives together and work until they're achieved.
Why Outcome-Based Makes Sense Now
The retainer model made sense when PR was manual and time was the only measurement. Measuring outcomes was hard. Now we can measure—PR drives visibility in AI search, generates target account meetings, brings decision makers to webinars and events. We set clear objectives together and work until they're achieved:
Old Model: Time-Based
- Pay for hours, not outcomes
- Hard to measure business impact
- Manual process limits scale
- Success = activity, not results
= Uncertain ROI
New Model: Outcome-Based
- Set clear objectives together
- Measurable business outcomes
- AI + human expertise at scale
- Success = meetings, visibility, engagement
= Predictable growth
The Heartspace Approach: Outcome-Based Partnership
- Aligned Incentives: We set mutually agreed target outcomes and work until they're delivered—we win when you win, not by billing hours.
- Senior Execution: Expert PR strategists with decades of B2B tech experience execute campaigns for you.
- Transparent Pipeline: Clear visibility into journalist outreach, responses, and coverage status—no black box.
- Fast & Consistent: 4-6 weeks to first target account meetings—sustained coverage that compounds your market credibility.
Measurable Business Outcomes
- Target Account Meetings: Earned media creates conversation starters—get meetings with decision makers at companies you want to work with.
- Event & Webinar Attendance: Strategic coverage drives registrations from target personas and potential partners.
- AI Search Visibility: Published content increases your discoverability when prospects search for solutions in ChatGPT, Perplexity, and other AI tools.
- Stakeholder Relationships: Media presence opens doors with investors, strategic partners, and industry influencers.
Our mission: Help B2B tech companies build market authority through strategic PR with aligned incentives. We set target outcomes together and work until they're delivered—no hourly billing, just results that compound your credibility.
