About us
AI's media evolution can break the public conversation and democracy with it. Technological developments are impossible to stop, but it is possible to direct them. We believe forces are needed that contribute to a world where AI is used to bring about a wiser, wider, and more constructive media conversation. We believe this is possible by freeing time for deeper journalism and reporting and helping more important stories get heard.
Tell NirvanaAI what to research, and she'll keep up
Our team
Sohrab has two decades of experience in entrepreneurship and has served as the former regional director for the Swedish Federation of Business Owners and president of Young Entrepreneurs of Sweden. He is a certified online learner within full-stack development and ML-ops. He also has a bachelor’s degree in Rhetoric, Media, and Communication from Uppsala University and has written and published three books. Sohrab is responsible for machine learning and AI on our platform.
Nirvana is a strong leader and experienced entrepreneur with five years of experience at a leading business incubator. She is also a skilled photographer with exhibitions at renowned museums. Nirvana is responsible for our marketing strategies, video production, and photography for our site, publications, and on behalf of our clients. Nirvana has also built a coaching platform on social media for female entrepreneurs, helping hundreds of entrepreneurs go from ideas to successful businesses. She is a driven, determined change-maker and skilled communicator with an engineering degree from Azad University.
Andreas Janland is a full-stack developer and a digital designer with over a decade of experience, mainly within the communication industry. Andreas has done great work for some of Sweden’s finest ad agencies on digital projects of all shapes and sizes. He is mainly responsible for developing the user experience and designing our product but is comfortable working on all parts of the stack. Andreas has studied interactive communication at Berghs School of Communication and understands our users’ technical aspects and real-world needs of our industry and vertical.
Deeped is a well-renowned expert on making social media work for businesses and organizations in PR and marketing. With knowledge and passion for how AI can be used for effective digital PR and social media communication, he is Heartspace partner in strategic digital PR.
Mattias has a rich background from renowned outlets such as Svenska Dagbladet, Dagens Nyheter, and TT. He freelances for Heartspace on a regular basis since 2022.
Jenny is an ace at producing and scrutinizing texts. She is one of the regular language reviewers on several of Heartspace's projects and is exceptionally meticulous, with a keen eye for details. She has freelanced for Heartspace on a recurring basis since 2021.
Samuel has deep PR industry experience and serves as a member of our Advisory board since 2023. He currently works as a PR & Press Manager at a publicly noted Solar Energy company.
Sara is the CEO of corporate apartments Sweden AB. She has experience from the Ministry of Foreign affairs in Swede and serves on our board of advisors since 2023.
Azita Shariati is an experience business leader and former CEO of Sodexo and AniCura. She serves as an Advisory Board member of Heartspace, and holder of titles such as "The most powerful woman in business" and "Sweden's best boss", and also acts as an ambassador for Operation Smile Sweden.
How is Heartspace organized?
Heartspace has a small core team of experts in technology and communications. We then hire freelancers that we match with our client’s projects, and each project gets a tailor-made team. All freelancers are highly qualified journalists, writers, and experts in their fields, some of which are presented above.
Advantages of our organization:
By working with freelance experts, we can offer specialized competence tailored to each project. By providing a digital platform, the freelancers can work seamlessly with the clients, and the clients do not need to manage the team. It’s all done by our project leaders and advanced automation tools. NirvanaAI does most of the work, and if you need help, an expert is not far away.
The scalability of our operations with low overhead costs allows us to easily decline projects we are not passionate about. In its first year of operation, Heartspace has turned down millions in offers from PR firms and think tanks. We stay committed to our mission: a wiser, wider, and more constructive public conversation. And we want to enable journalists and storytellers worldwide to create just that.
Our workplace
We are located at the Fabriken co-working, at Slakthusområdet, south of Stockholm, a vibrant emerging business district close to the Ericson Globe and Avicii Arena where startups and new businesses are growing rapidly.
Since you scrolled all the way down here, you probably want to know why we are doing this!
"Raise your words, not your voice. It is rain that grows flowers, not thunder."
the poet Rumi once said.
Division, hopelessness, and oversimplification damage our ability to talk with, understand, and learn from each other. We often appear more focused on tearing each other down rather than seeking to understand our shared humanity. This polarization weakens democracy and stalls progress in finding constructive solutions and creating a sustainable future.
We also see journalism being attacked worldwide. More than ever, we need to defend the importance of journalistic freedom and the responsible use of technology.
AI should empower journalists, not replace them. We are building AI tools that make journalists’ jobs easier and allow them to focus on telling the story, interviewing, and diving deeper into reporting. Our tools free up their time and minds to tell the stories that matter and help make the media meaningful again.
Join us in shaping the future of journalism with Heartspace AI editor and Nirvana AI, the world's first AI journalist.
From the future, with love,
The Team of Heartspace