PR Services That ScaleWith Your Growth

    Expert PR services for fintech, medtech, and cleantech scaleups. From strategy to execution, we help you build credibility, attract customers, and accelerate growth.

    Read Our Handbooks

    Comprehensive PR Services

    Everything you need to build credibility and drive growth through strategic PR.

    PR Strategy & Positioning

    Build a compelling narrative that resonates with your target audience and differentiates you from competitors.

    • Master narrative development
    • Competitive positioning
    • Audience research and segmentation
    • Message framework creation
    • Content strategy roadmap

    Ideal for: Perfect for scaleups looking to establish clear market positioning and messaging foundation.

    Media Relations & Outreach

    Build relationships with key journalists and secure consistent, high-quality coverage in tier-1 publications.

    • Journalist relationship building
    • Exclusive briefings and embargoes
    • Press release creation and distribution
    • Media training for executives
    • Crisis communication support

    Ideal for: Ideal for scaleups ready to scale their media presence and thought leadership.

    Thought Leadership

    Position your executives as industry experts through strategic content and speaking opportunities.

    • Executive content strategy
    • Speaking opportunity pipeline
    • Industry research and insights
    • Conference and event strategy
    • Expert commentary positioning

    Ideal for: Great for scaleups with experienced executives ready to lead industry conversations.

    Regulatory & Compliance PR

    Navigate complex regulatory landscapes with strategic communication that builds trust and credibility.

    • License announcement strategy
    • Regulatory milestone communication
    • Compliance storytelling
    • Risk communication frameworks
    • Stakeholder alignment

    Ideal for: Essential for fintech and medtech scaleups navigating regulatory requirements.

    Investor Relations Support

    Enhance your fundraising efforts with strategic PR that builds investor confidence and market validation.

    • Funding announcement strategy
    • Investor narrative development
    • Market validation storytelling
    • Due diligence support
    • Post-funding momentum building

    Ideal for: Perfect for scaleups preparing for or executing funding rounds.

    Crisis Communication

    Protect your reputation with rapid response strategies and proactive crisis prevention frameworks.

    • Crisis response planning
    • Rapid response protocols
    • Stakeholder communication
    • Reputation recovery strategies
    • Prevention frameworks

    Ideal for: Critical for all scaleups to protect against potential reputation risks.

    How Heartspace results are delivered

    See exactly what you'll experience at each step of our process

    Step 1

    Strategy & Setup

    Set targets and get expert strategy help. We start activities within weeks compared to legacy PR firms that can take months.

    Start in weeks, not months
    Strategy & Onboarding
    Campaign Setup

    PR Goals

    Series A announcement coverage
    Thought leadership positioning
    Nordic market expansion story

    Target Outlets

    TechCrunchForbesVentureBeatNordic Tech

    ✓ Expert consultation scheduled for next week

    Activities begin in 2 weeks vs 2+ months with agencies

    Step 2

    AI + Expert Creation

    Our AI drafts campaigns. Experts quality-proof them. Senior journalists who understand your business. Fast results. You only pay for published coverage. No retainers. No hourly fees.

    AI + Human expertise
    AI Content Editor
    AI Co-Writer

    Press Release Draft

    Headline: Nordic TechFlow Secures €15M Series A to Expand AI Platform

    Lead: Stockholm-based startup raises funding to accelerate UK expansion...

    AI
    Enhancement Suggestion

    Add specific metrics about expansion plans

    AI
    Quote Suggestion

    Include customer testimonial for social proof

    ✓ Expert review scheduled for tomorrow

    AI drafts, humans perfect, you approve

    Step 3

    Iterate & Improve

    Your feedback drives everything. We refine based on your input and results. Just 1-2 hours monthly. All digital. No physical meetings.

    Your feedback matters
    Feedback & Iteration
    Bi-weekly Review

    Last Meeting Summary

    Discussed Q1 campaign performance
    Reviewed upcoming product launch strategy
    Planned Nordic expansion messaging
    You
    Your Feedback

    "Focus more on technical differentiation and AI capabilities"

    Action Taken

    Strategy updated to emphasize AI automation features

    ✓ Next meeting: March 28, 2:00 PM CET

    Your input drives continuous optimization

    Step 4

    Custom Outreach

    After approval, we send custom pitches from your email using our proprietary AI-powered distribution. Each journalist gets a unique pitch. Right angle. Perfect timing. Regular emails straight to the priority inbox (unlike legacy distribution tools that will often go to newsletter or promotions folder).

    Proprietary tools
    Targeted Outreach
    Personalized Pitches
    ER

    Emma Rodriguez

    TechCrunch • AI & ML Beat

    95% match

    "Hi Emma, I noticed your recent AI coverage. Our Nordic client's Series A aligns with your ML automation focus..."

    ✓ AI-cited journalist✓ TechCrunch style
    LT

    Lisa Thompson

    Forbes • Nordic Startups

    92% match

    "Hi Lisa, following your Nordic startup coverage, TechFlow's €15M raise represents the region's AI momentum..."

    ✓ High AI search rank✓ Nordic focus

    ✓ Each pitch tailored to journalist's beat & outlet style

    ✓ Targets AI-cited journalists for better search ranking

    Step 5

    Track Results

    Follow impact with our media monitoring. No need for external tools. See exactly what's working.

    No external tools needed
    Media Monitoring Dashboard
    Campaign: Series A Announcement

    8

    Media Pickups

    25.5%

    Response Rate

    47.2M

    Est. Reach

    47

    Emails Sent

    Recent Client Successes

    TechCrunch article

    TechCrunch

    Tier 1

    Voiijer: The Instagram for Adventurers

    40M+ readers reached
    Forbes article

    Forbes

    Global

    Global Brand Recognition Feature

    Premium placement
    Dagens Nyheter article

    Dagens Nyheter

    Nordic

    Ansvar Säkerhet workplace safety

    National coverage

    Social Amplification

    Li

    LinkedIn Thought Leadership

    "Excited to share our TechCrunch feature highlighting our AI platform expansion across the Nordics..."

    📈 2.3K views💬 47 comments🔄 23 shares
    📧

    Newsletter Feature

    Company newsletter highlighting Forbes coverage sent to 5,000+ subscribers

    📊 68% open rate🔗 12% click-through
    🌐

    Website Integration

    Press coverage added to "As Seen In" section and investor page

    ✓ Enhanced credibility for sales & fundraising

    We help amplify your earned media across all channels

    ✓ Real-time monitoring with no external tools

    All tracking built into the platform

    Step 6

    Risk-Free Value

    Choose native add-ons or we run campaigns until targets hit. Credits only charged when published.

    Zero risk
    Expert-Success-Credits
    Growth Plan - Q1 2025

    Credit Usage

    Quarterly Allocation245 credits
    Used This Quarter156 credits
    Remaining89 credits

    Credit Allocation

    16

    Industry (15 credits each)

    5

    Local (1 credit each)

    ✓ Recommended mix: 16 Industry + 5 Local = 245 credits

    €49 per credit (vs €89 in Impact plan)

    Recent Successes

    TechCrunch (International)

    100 credits • 40M+ reach

    Published ✓

    €1.23 CPM

    Forbes (International)

    100 credits • 35M+ reach

    Published ✓

    €1.40 CPM

    Dagens Nyheter (National)

    50 credits • 2.1M reach

    Published ✓

    €1.17 CPM

    VentureBeat (International)

    Campaign in progress

    Pending

    No charge yet

    Available Add-ons

    Native Content Conversion

    Convert earned media to native placements through our native partnerships

    Optional

    Available if earned media doesn't land after 3 campaigns

    Research Studies

    Custom research for thought leadership

    Premium through our research partner

    • Find trending topics & news angles

    • Create data-driven reports

    • Generate newsworthy insights

    ✓ Credits only consumed when articles are published

    Average CPM: €1.20-1.40 (vs €15-50 traditional PR)

    Ready to Scale Your PR?

    Book a free strategy call to discuss your PR goals and how we can help you achieve them.

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