Flo App: Data-Driven Research Advances Women's Health

Flo, a period and fertility tracking application, conducts medical research using consented user data. The app partners with physicians and research institutions to publish studies on women's health. Historically, this area of research has faced underfunding, creating a need for both rapid and longitudinal studies. Flo addresses this by involving users who actively consent to data collection, enabling long-term data analysis. A recent study indicated that three months of Flo app usage correlates with increased health awareness and improved well-being among users. The company employs over 20 in-house researchers and adheres to strict ethical protocols to ensure scientific rigor and protect participant privacy. Flo publishes its findings in open-access journals, making them accessible to the global scientific community. This contributes to a growing body of knowledge regarding women's health, including identifying patterns and correlations previously unexplored due to data limitations. The app's research aims to bridge the gap in understanding specific health needs and conditions affecting women globally. By combining user-provided information with scientific methodology, Flo seeks to provide insights that can inform medical practice and improve health outcomes.