Pictory AI Releases Brand Kits for Consistent Video Content

Pictory AI released Brand Kits on December 11, 2025, to help businesses standardize video branding. The feature enables users to automatically apply logos, color palettes, fonts, and music. Consistent branding is crucial for digital marketing, with studies showing a potential 23% increase in audience engagement, according to HubSpot's 2023 research. Pictory AI specializes in text-to-video conversion, targeting bloggers, educators, and marketers. The Brand Kits address challenges faced by small businesses lacking extensive design capabilities. The tool streamlines video production workflows and reflects the increasing integration of AI in creative fields. Users can define brand elements within the platform. These elements are then applied across all video projects. This ensures a uniform look and feel. The Brand Kits feature aims to simplify the process of maintaining a consistent brand identity. It offers a centralized location for managing visual and auditory brand assets. Pictory AI's focus remains on providing accessible video creation tools. The company aims to empower users to produce professional-quality video content efficiently. The new feature is available to all Pictory AI users.