Notion CEO Discusses AI Integration and User Empowerment

Notion CEO Ivan Zhao believes users should demand greater utility from their digital tools. In a recent interview, Zhao discussed Notion's growth strategy and its emphasis on adaptable productivity solutions. The discussion, recorded August 12, 2025, covered the company's evolution after advances in artificial intelligence. Zhao detailed how Notion aims to provide users with a workspace adaptable to various tasks, from basic note-taking to complex project coordination. He likened Notion's structure to building blocks, enabling users to construct customized workflows. He stated that simplification of the user experience remains a core objective. Following the widespread adoption of GPT-4, Notion accelerated its incorporation of AI-driven features. Zhao sees artificial intelligence as a facilitator for improved teamwork and more efficient handling of information-based tasks. He emphasized that Notion wants to make it simpler for its users to fully utilize all software capabilities. Zhao expressed optimism about AI's capacity to optimize knowledge work and strengthen team collaboration.