Cloud and AI Power Business Growth: A Software Engineering Imperative

Cloud computing and artificial intelligence are reshaping how organizations operate, according to a Forbes article published October 1, 2025. Ninety percent of Fortune 500 firms now offer digital products, leveraging these technologies to refine customer interactions and boost organizational agility. This trend elevates software engineering from a support function to a core engine for expansion across sectors. Businesses can now craft distinctive offerings using proprietary data and intellectual property. To fully capitalize on this shift, companies must treat software engineering as a strategic business element, not merely an IT task. The article emphasizes the value of internal data and IP in creating differentiated products. Many organizations struggle to unlock this potential due to the intricate relationship between technology and business strategy. Collaboration with external specialists, possessing both technical expertise and market insight, becomes crucial for converting internal data into practical solutions. For example, a major renewable energy provider developed a customer-facing smart assistant by integrating cloud technology with its internal data. This demonstrates the advantages of strategically combining resources and specialized knowledge to create value and improve customer engagement.