Get press without retainers.
Done-with-you for the first 90 days. Then hand off with Heartspace Pro software so your team keeps shipping placements and building thought leadership.
Learn PR in 90 days. Keep the software forever.
Simple, Transparent Pricing
90-day done-with-you program, then continue with Heartspace Pro software
Why this price?Why we are doing this, seemingly giving away money and time?
Value: 90 days of hands-on PR with Heartspace Pro included. Keep access as long as you subscribe.
We want to see a lot of teams succeed with Heartspace and contribute to more stories from impactful B2B companies reaching the media. We have realized that having the most modern PR software in the world only helps if you know how to use it to the most. Lab builds the PR-capacity that is needed for success with or without our software. In the long-run we believe this is a win-win for all parties involved.
What's included
- 90-day hands-on program — 6 group sessions, 2 × 1:1 coaching, weekly office hours
- Heartspace Pro included — AI-powered PR platform with media monitoring, content creation, and press distribution
- All assets yours forever — Templates, journalist lists, playbooks, and processes
- Lifetime community access — Quarterly alumni sessions, peer reviews, and ongoing resources
Satisfaction and Money‑Back Guarantee: Participate for 30 days. If it's not a fit, cancel within 30 days — we'll honor our 30‑day Money‑Back Guarantee. One deferral allowed to a future cohort. Seats are transferable within your organization.
Secure Payment
Processed by Stripe
Small Cohorts
Max 8 seats per sprint
Vetted Program
No application required
Subscription terms: Monthly €249/month or Annual €2,499/year. 30‑day Money‑Back Guarantee on both plans.
You own company-specific content and data. Heartspace retains IP for methods, templates, and software. You receive a perpetual internal-use license to templates and journalist lists, plus Heartspace Pro access for the duration of your active subscription.
Your 90-Day Journey
From zero to self-sufficient PR capability
Press-Ready
- 3 pitch templates ready to send
- 50+ targeted journalists with contact info
- Newsroom assets (About, Boilerplate, Bio)
Self-Sufficient
- 3 campaigns executed with real results
- Proven PR strategy for your company
- Playbooks & processes your team can repeat
- Heartspace Pro included — subscription
Join the Next Cohort
Done-with-you for 90 days, then continue with Heartspace Pro software. Limited seats available.
How Lab Works
Three simple steps to get press, fast.
1) Setup
Onboard, strategy, and press kit essentials.
2) Build
Pitch templates, journalist list, and first campaigns.
3) Pitch
Launch outreach and iterate with expert feedback.
Questions?
How much time do I need?
3–5 hours/week. First two weeks are more intensive for your press-ready phase.
Money-back guarantee?
Yes. 30-day guarantee. Participate for 30 days—if it's not a fit, cancel and get your money back.
More questions? Book a 30-min intro call
Get press-ready in 2 weeks
Limited seats available. Next cohort starts Dec 1.
30-day Money-Back Guarantee • Choose your cohort after checkout
€249/mo or €2,499/year · 30-day money-back guarantee
Reserve Your Seat