Get press-ready in 2 weeks. 90 days of hands-on PR + 1 year of Heartspace Pro.
Build your pitch, run real campaigns with expert guidance, and graduate self-sufficient.
Apply now. Early applicants get pre-work pack + early office hours
Why startups choose Lab over agencies
Save €30–60k
Agencies charge €5–10k/month for 6–month minimums (€30–60k total). We're €2,499 total.
Build capability
Learn the system, keep the assets. No ongoing retainer dependency.
Fast results
Press-ready in 2 weeks. 3 hands-on PR activities in 90 days.
90 days to self-sufficient
Weeks 1-2
PR angle, pitch templates, journalist list. First outreach scheduled.
Weeks 3-8
Run hands-on PR activities with expert feedback.
Weeks 9-13
Document processes, train your team. Graduate with 1 year of Heartspace Pro access (~€6,000 value).
Save 80–90% vs agencies
Agencies charge €5–10k/month for 6–month minimums (€30–60k total). Heartspace Lab is €2,499 total and includes 1 year of Heartspace Pro (~€6,000 value).
Pricing & Enrollment
What you get: 90‑day educational program + 12 months Heartspace Pro (total 15 months)
Split into 2 payments
Smaller amount first, remainder after 30 days
Why this price?Why we are doing this, seemingly giving away money and time?
Value: 90 days of hands-on PR + 1 year of Heartspace Pro (~€6,000).
We want to see a lot of teams succeed with Heartspace and contribute to more stories from impactful B2B companies reaching the media. We have realized that having the most modern PR software in the world only helps if you know how to use it to the most. Lab builds the PR-capacity that is needed for success with or without our software. In the long-run we believe this is a win-win for all parties involved.
What's included
- 90-day hands-on program — Group sessions, 1:1 coaching, office hours
- 1 year of Heartspace Pro access (~€6,000 value) — Continue using our AI-powered PR platform after graduation (learn more about Pro)
- All assets yours to keep — Templates, journalist lists, playbooks
- Lifetime community access. Quarterly sessions with alumni and Heartspace superusers (AMAs, teardowns, updates), plus ongoing resources
- Bonus workshop: ComTech Ecosystem — AndSend (proactive networking), Substack, Canva, Perplexity + ChatGPT (deep research, idea-bouncing, feedback/reviews) with templates and a stack blueprint
Participate for 7 days. If it's not a fit, you won't be charged the second payment on Day 30. The first payment (€999) reserves your seat and is non-refundable. One deferral allowed to a future cohort. Seats are transferable within your organization.
Secure Payment
Processed by Stripe
Small Cohorts
Max 8 seats per sprint
Vetted Program
Applications reviewed
Payment terms: Two payments: €999 today, €1,500 on Day 30. Total: €2,499
You own company-specific content and data. Heartspace retains IP for methods, templates, and software. You receive a perpetual internal-use license.
What you'll achieve
Build your pitch, run real campaigns with expert guidance, and graduate with the assets, relationships, and know-how to run PR independently—no agency required.
Press-Ready
- ✅ 3 ready-to-send pitch templates for different angles
- ✅ 50+ relevant journalists (with notes)
- ✅ Newsroom copy (About, Boilerplate, Founder bio)
- ✅ First campaign scheduled
Self-Sufficient
- ✅ 3 hands-on PR activities executed with expert feedback
- ✅ Playbooks, processes, internal training
- ✅ DIY PR stack (templates, tools, journalist relationships)
- ✅ Team trained to run PR independently
- ✅ 1 year of Heartspace Pro access included (~€6,000 value)
Is Heartspace Lab right for you?
Check the boxes that apply to see if you're a good fit.
Check the boxes to see your fit
0% match
What's included
Everything you need in 90 days
Expert Support
- 6 group sessions (90 min each)
- 2 × 1:1 sessions (60 min each)
- Weekly office hours
- Async feedback (≤48 hrs response)
- Private messaging channel
Graduate Benefits
- 1 year of Heartspace Pro (full suite) access after graduation (~€6,000 value)
- Includes access to alumni and Heartspace superusers for peer reviews and AMAs.
- Lifetime Community access to templates & resources
- Quarterly sessions with the community
- Partner discounts on PR execution & content creation
Sample Week 1 Agenda
Session 1: Foundation (90 min)
- •PR fundamentals & what journalists actually want
- •Identify your 3 strongest angles
- •Newsroom copy workshop (About, Boilerplate)
Between Sessions
- •Draft your first pitch template
- •Build journalist list (we provide tools & training)
- •Office hours for 1:1 feedback
Individual outreach at scale. Your way.
We teach individual journalist pitching (not mass blasts). Use Heartspace Pro or build a custom stack with affordable modern tools. The methodology works anywhere.
See Heartspace Pro
Includes 1 year of Heartspace Pro after graduation (~€6,000 value)
Smart content discovery
Heartspace learns your brand and surfaces news and angles that match your voice.
Content generation
Turn trends into polished content for newsletters and LinkedIn—human, not robotic.
Fast refinement
Adapt content for different audiences quickly while maintaining accuracy.
Real-time collaboration
Collaborate with your team using comments and real-time cursors.
Publishing & Distribution
LinkedIn Publishing
Plan, preview, and publish with consistent tone.
Press Distribution
Target journalists and track tailored outreach.
Real results from Lab graduates
Voiijer
Published in TechCrunch and Forbes within 30 days of working with Heartspace
Your company here
Join the next cohort and build your own PR success story
Results vary and depend on your story, effort, timing, and execution. Heartspace Lab teaches you to increase your surface area for coverage, but publication outcomes are not guaranteed and depend on factors outside our control.
Frequently asked questions
How much time do I need to commit?
Expect 3–5 hours/week: 90-minute group sessions, office hours, async work on your campaigns, and implementing feedback. The first two weeks (press-ready phase) are more intensive.
What if I can't attend a session?
All sessions are recorded and added to your playbook. You can catch up async and get feedback during office hours.
Do you guarantee publication in any specific outlet?
No. Heartspace Lab teaches capability, not guaranteed placements. For guaranteed results, see our Done-For-You program. Outcomes depend on your story and execution.
Can I get a refund?
You can cancel within 7 days and you will not be billed the second payment on Day 30. The first payment (€999) reserves your seat, covers onboarding and initial work, and is non-refundable. Seats are transferable within your organization. You may defer your seat once to a future cohort.
Can I transfer my seat?
Yes. Seats are transferable within your organization. If someone else on your team wants to take over, just let us know.
What software access do graduates get?
Graduates get 1 year of Heartspace Pro included (~€6,000 value). Full platform access with AI-powered tools for journalist discovery, pitch automation, and campaign tracking.
What happens after 15 months (90 days + 1 year Pro)?
You keep everything: playbooks, processes, assets, and lifetime Community access. Your Heartspace Pro subscription ends. No automatic billing. Lab graduates get 10% off if you choose to continue with Pro (€449/mo instead of €499/mo). Completely optional.
Should I never hire a PR agency?
We're not against PR agencies. We believe most growing companies will benefit from external PR support eventually and hiring the right agency at the right time with the right brief can be transformative. What we're against is startups and scaleups risking huge portions of their runway long contracts and large retainers before they have the internal know-how to be good buyers of PR services. Lab graduates who learn to run PR internal first and later hire agencies are in a much stronger position: they know how to brief firms, what to ask for, what good PR looks like, and how to evaluate results. You'll get better outcomes and better value when you understand the craft.
Do you cover third-party tools beyond Heartspace?
Yes. We run a ComTech Ecosystem workshop covering AndSend (for proactive networking—showing up authentically and sharing more than selling), Substack (owned distribution), Canva (assets), and Perplexity + ChatGPT (deep research, idea-bouncing, and structured feedback/reviews). We stay tool-agnostic—our goal is to help you pick the right tool for the job and integrate it with strong PR fundamentals.
All trademarks are the property of their respective owners. Heartspace is not affiliated with AndSend, Substack, Canva, Perplexity, or OpenAI. We teach the tools we believe in and share how we use them alongside Heartspace.
Ready to build your PR capability?
Rolling acceptances. 8 seats per cohort.
Today: €999 · Day 30: €1,500