Pay for results, not retainers
Pay only for published results. Full PR strategy and expert execution included.
Starts with Local & Industry stories; scales to top‑tier when ready.
Expert PR. Pay for results, not retainers.
Outcomes that compound
Earned media builds authority and visibility that compounds over time.
How does Heartspace tailor to each outlet?
- Headline + opening sentence (lede) tailored to outlet and angle
- Local proof and data points (industry/region-specific) with readership in mind
- Tailored pitch to journalist's beat & outlet style
- Journalists and outlets matched based on your targets, relevance & response rate
How DFY Works
Foundation first: we start with Local + Industry stories to build proof fast, then add top‑tier attempts when your story is ready. You review ~2 hours/month.
Strategy & setup
We map your media landscape and confirm targets and angles together.
AI + expert execution
We create, pitch, and iterate. You review ~2 hours/month.
Pay only when published
You pay only for published results. 100% placement guarantee.
Choose your DFY plan
Full-service PR with 100% placement guarantee. Pay only for published results.
Which plan is best for you?
Launch
Local + Industry foundation; steady coverage
Scale
Foundation + Breakthrough; add top-tier attempts
Launch
Foundation first: Local + Industry stories to build proof.
Local & industry wins build trusted proof, SEO/geo signals and prime national editors.
What's included
- 10–20 press wins across local + industry outlets
- Your story repurposed to LinkedIn (company + founder)
- Strategy + execution included
Scale
Foundation + Breakthrough: keep the drumbeat and go for headlines.
Local & industry wins build trusted proof, SEO/geo signals and prime national editors.
What's included
- Everything in Launch
- 1–2 top-tier attempts each month when your story is ready
- Keep the monthly drumbeat and go for headlines
Why Local + Industry first?
Foundation is required for new brands. Every DFY plan starts with Local + Industry versioning. It builds trust, SEO/geo signals, and steady reach — and raises your odds of top-tier coverage. Tier‑1 attempts activate when your story is ready.
How pricing works (30‑sec read)
- You only pay for published results (real articles + engaged LinkedIn views).
- Costs average ~90% lower than ads & traditional PR.
- We guarantee at least 10 placements on average per month. High-performing months cost nothing extra.
- Optional Bank & Smooth on request (banks expire in 60 days).
- No pay-for-play. Editorial independence is non‑negotiable.
- Over‑delivery: extra wins are yours to keep (no clawbacks).
- Miss ladder: miss twice in 90 days → Make‑Good Boost next month; miss thrice → pause billing or take a full‑month credit.
Frequently asked questions
Our customers aren't local; why do local?
Local coverage isn't about selling only in your city. It's trusted proof for journalists and audiences, creates geo/SEO signals, and builds steady reach. We start with Local & Industry stories to establish credibility and momentum; that warms top‑tier editors and raises your odds of national headlines, while sustaining the monthly drumbeat.
How we compare
Transparent pricing, guaranteed results
Ads vs Heartspace
- • High CPM costs
- • Temporary visibility
- • No trust signals
- • 90% lower cost
- • Permanent SEO value
- • Editorial credibility
Agencies vs Heartspace
- • €15k–€30k/mo retainer
- • 6-month minimum
- • Variable results
- • €2.7k–€3.5k/mo
- • Quarterly billing
- • 100% guarantee
Over‑delivery: extra wins are yours to keep (no clawbacks).
Misses: miss twice in 90 days → Make‑Good Boost next month; miss thrice → pause billing or take a full‑month credit (client‑caused delays excluded).
AI Efficiency, Human Expertise
Heartspace combines powerful AI with a curated network of senior B2B tech strategists, journalists, and communication experts. This blend delivers results generalist agencies can't match.
Founders
Sohrab Fadai
Founder, CTO and Co-CEO
Nirvana Gharni
Founder, CMO and Co-CEO
Advisory Board
Azita Shariati
Heartspace Advisory Board
Sara Plesnar Dennås
Heartspace Advisory Board
Our Senior Experts & Strategists Panel
Mattias Areskog
Senior Media Strategy Expert
Jenny Asp
Expert Copywriter & Editor
Deeped Niclas Strandh
Digital PR & Social Media Strategist
Dr. Simon Moores
Expert B2B Translator & Editor (ENG)
Professor Eleonor Kristoffersson
Legal & Regulatory Expert (Tax/VAT)
Our panel of senior experts and strategists provides specialized expertise tailored to your industry and communication needs. Through our unique model, scaling companies gain direct access to top-tier strategic minds - a level of expertise traditionally reserved for enterprise organizations.