Dagens industri:

Austria is actively promoting its Alps region as a comprehensive winter destination, extending beyond traditional skiing to encompass gastronomy, wellness, and digital innovation, fostering a unique Austrian "Lebensgefühl." The snow-covered Alps are attracting families, entrepreneurs, and leisure travelers with diverse offerings. This initiative emphasizes sustainable and climate-conscious travel alongside premium experiences featuring locally sourced ingredients. The Austrian winter experience prioritizes local cuisine and communal activities, showcased in traditional mountain cabins where visitors gather to savor dishes like Kaiserschmarrn, regional cheeses, and fondues. Austria aims to highlight regions offering distinct experiences. Examples include the therapeutic hot springs in Gastein, the slow food traditions of TirolWest, and the advanced digital solutions in Schladming-Dachstein, transforming the modern ski vacation into a complete and integrated package. The Gastein valley exemplifies this holistic approach, seamlessly blending skiing and wellness. The region boasts over 200 kilometers of ski runs across areas such as Schlossalm–Angertal and Sportgastein. Visitors can complement their skiing adventures with relaxation in the thermal springs at Alpentherme or Felsentherme, highlighting the fusion of recreation and rejuvenation.