Pixfam AB Rebrands, Aims for Turnaround with Photo Book App

Kiliaro Group AB has officially rebranded as Pixfam AB, effective following a decision made at an extraordinary general meeting on September 23rd. The company will now trade under the ticker symbol "Pixfam," as announced in a press release issued on September 29, 2025. The new name, derived from "Pixel-familjen," reflects Pixfam's core business: capturing and preserving memories through images, video, and both digital and physical photo books, fostering a sense of community. As part of the rebranding initiative, the company has launched a new website, pixfam.com. Founder Arian Bahrami is assuming the role of CEO and has outlined an ambitious plan for a "historic turn-around." Acknowledging the headwinds faced in recent years, including a challenging capital market and global uncertainty, Bahrami emphasized that the company has proactively downsized and reduced its debt, positioning it for future growth as the market recovers. Pixfam's strategy centers on expanding the user base of the existing Kiliaro app and launching a user-friendly photo book application. This strategy is further supported by a new partnership with a leading Nordic photo book printer. Bahrami stated that the rebranding signifies a renewed commitment to a clear and focused strategy aimed at establishing Pixfam as a prominent Swedish company serving the global consumer market.