Swedish Customer Satisfaction with Banks Declines Annually

Customer satisfaction with Swedish banks has declined over the past year, according to the Swedish Quality Index's annual review. The positive impact that digital solutions and self-service previously had on customer satisfaction has reportedly plateaued. The report indicates that customer relationships have faced challenges. Johan Parmler, CEO of the Swedish Quality Index, emphasized that banks must re-prioritize personal interaction and proactive guidance to rebuild trust. Although no bank received a failing grade, none achieved excellent customer satisfaction ratings. The largest banks generally received the lowest scores, with Handelsbanken being the sole institution to surpass the industry average among private customers.