Zinzino Acquires Bodē Pro's Assets, Expanding Global Reach

Zinzino, a direct-selling company, has finalized the acquisition of U.S.-based direct-selling firm Bodē Pro, as reported by Dagens industri. This strategic transaction will transfer ownership of Bodē Pro's distributor database, customer register, inventory, and intellectual property rights to Zinzino. The acquisition, announced via press release, signifies Zinzino's deliberate expansion into new distributor and customer networks within key international markets. Bodē Pro operates globally within the health and well-being segment, with its core business activities centered in North America and Japan, offering a brand portfolio focused on health-related products. This acquisition enables Zinzino to capitalize on Bodē Pro's existing infrastructure and customer base, thereby accelerating its growth in international markets previously served by the acquired U.S. firm. This development marks a significant milestone in Zinzino's overarching expansion strategy within the direct-selling industry.