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**Preem's Renewable Diesel Receives Nordic Swan Ecolabel Under Stricter Criteria** According to a report in *Dagens industri*, Swedish fuel company Preem has achieved the official Nordic Swan ecolabel for its renewable diesel, Redefine HVO100. This is a significant milestone, as it is the first liquid fuel to meet the eco-label's revised and more stringent criteria, implemented in 2022. Preem produces its HVO100 at its Gothenburg refinery, utilizing residual products such as tall oil, animal fats, and food waste. This renewable fuel offers a substantial environmental benefit, capable of reducing greenhouse gas emissions by over 90% compared to conventional diesel, while also being compatible with most modern diesel engines. To qualify for the Swan label, fuels must demonstrate at least a 75% reduction in greenhouse gas emissions compared to fossil alternatives. Additionally, they must be produced from traceable, sustainable raw materials, with an explicit exclusion of palm oil. Anna Linusson, CEO of Miljömärkning Sverige, the organization responsible for the Swan label, expressed optimism that this certification will serve as a catalyst for the broader fuel industry to transition towards more sustainable practices. Daniel Granquist of Preem highlighted the value of the ecolabel in assuring customers of the fuel's sustainable sourcing. The article concludes by emphasizing the critical role of consumer demand for sustainable products in driving market transformation.