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In a sponsored article from Dagens industri's Brand Studio, produced in partnership with Smeg, the company's new kitchen oven line is showcased, detailing its features and design philosophy. The article emphasizes how Smeg, a family-owned company with origins in Italy's Reggio Emilia food region, blends technological innovation with a strong emphasis on aesthetics. According to Nordic Product Manager Oscar Beck-Larsen, the ovens are designed to elevate the home cooking experience. The article highlights advanced functionalities, including steam cooking, available in several Smeg models, which helps to preserve nutrients and enhance flavor. A key product spotlighted is the OmniChef oven, which integrates three technologies—traditional convection, steam, and microwave—into a single appliance. This combination provides users with versatility and significantly reduces cooking times. The OmniChef also incorporates "Smart Cooking," a system pre-programmed with approximately 150 recipes to provide user guidance. The article concludes by reiterating Smeg's commitment to premium design, ensuring its appliances enhance the aesthetic of a modern kitchen while maintaining optimal performance.