Zinzino Acquires Truvy to Expand Americas & South Korea Distribution

Zinzino AB has completed its acquisition of Truvy, a North American direct sales company specializing in health and wellness products, to expand its distribution network in North America, Latin America, and South Korea. The acquisition, announced on September 25, 2025, follows a letter of intent issued on September 5, 2025, and aligns with Zinzino's global growth strategy focused on direct sales within the personal health and wellness sector. As part of the transaction, Zinzino gains access to Truvy's distributor database, customer register, inventory, and intellectual property. To accelerate expansion in the Asian market, Zinzino has also acquired 100% of the shares in Truvy's South Korean subsidiary. This strategic move is designed to significantly strengthen Zinzino's distribution capabilities within South Korea. Truvy, with an estimated annual turnover of $12 million USD, offers health and weight loss products and maintains an established presence in its key markets. Zinzino projects substantial growth through synergies created by integrating the two companies' networks, leveraging Zinzino's technology platform, and utilizing its test-based product development concepts. The acquisition's financial terms include a fixed purchase price of $4 million USD, to be settled through the issuance of new Zinzino shares. Furthermore, performance-based earn-out payments, also payable in Zinzino shares, may reach up to $16 million USD, contingent upon future sales performance. The initial estimated earn-out payment is $4 million USD.