Preem's HVO100 Earns Nordic Swan Ecolabel Under New Standards

Preem's Redefine HVO100 has achieved a significant milestone, becoming the first liquid fuel to be awarded the Nordic Swan Ecolabel. This distinction was earned by meeting stringent new criteria established in 2022. Although visually indistinguishable from conventional diesel at the pump, Redefine HVO100 is produced from residual materials, resulting in a substantially reduced climate impact. Anna Linusson, CEO of Miljömärkning Sverige, the organization that oversees the ecolabel, expressed optimism that this development will encourage broader industry adoption of sustainable practices. The Nordic Swan Ecolabel, a prominent symbol of environmental responsibility throughout the Nordic countries since 1989, identifies products and services that demonstrate a lower environmental footprint. To qualify for this certification, fuels must adhere to rigorous standards. Key requirements include a minimum 75% reduction in greenhouse gas emissions compared to fossil fuel alternatives. Additionally, the raw materials must be traceable and sustainably sourced, with explicit exclusion of substances like palm oil. Preem's HVO100 successfully met these demanding requirements in the spring. Produced at Preem's refinery in Gothenburg, Redefine HVO100 transforms waste products—including tall oil, animal fats, and food waste—into a fuel that is chemically identical to conventional diesel. This production process achieves a greenhouse gas emission reduction of over 90% when compared to traditional diesel. A crucial market advantage is its compatibility with most existing diesel engines, eliminating the need for vehicle modifications. This certification marks a significant advancement for sustainable transportation within the Nordic region.