Preem's HVO100 Earns Nordic Swan Ecolabel for Sustainability

Preem's Redefine HVO100 has achieved a significant milestone as the first liquid fuel to be awarded the prestigious Nordic Swan Ecolabel. This certification, announced on September 18, 2025, underscores the fuel's adherence to the Nordic Swan's updated and more rigorous criteria, established in 2022. The Svanen label, a widely respected environmental mark across the Nordic region, indicates that certified products possess a reduced environmental impact compared to their non-labeled counterparts. To earn this ecolabel, a fuel must demonstrably reduce greenhouse gas emissions by at least 75 percent compared to fossil fuels. Furthermore, the sourcing of raw materials must be both sustainable and fully traceable, with an outright ban on palm oil. Anna Linusson, CEO of Miljömärkning Sverige, the organization overseeing the Svanen label, emphasized the stringent nature of the certification process. She expressed optimism that this achievement will encourage broader adoption of sustainable practices throughout the fuel industry. Preem manufactures its Redefine HVO100 at its Gothenburg refinery. The process involves converting byproducts such as tall oil, animal fats, and food waste into renewable diesel. This resulting fuel is chemically identical to conventional diesel, meaning it can be used in most diesel engines without requiring any modifications. Preem asserts that this renewable fuel can decrease greenhouse gas emissions by over 90 percent when compared to traditional diesel, providing consumers and businesses with a direct and effective solution for reducing their environmental footprint.