H&M Stock Surges; Persson Family Invests, CEO Rejects Spin-Offs

Following a robust quarterly report, H&M's stock rallied, defying a broader market downturn on the Stockholm Stock Exchange, according to Dagens industri. The surge was fueled by a significant investment from the Persson family and positive analyst feedback. Despite the positive reactions, analysts continue to express concerns regarding the company's sales performance. The Persson family invested approximately 514 million kronor to acquire nearly 3 million shares, demonstrating confidence in H&M's long-term prospects. While the Persson family benefited from the stock appreciation, Dagens industri highlighted that the Lundin family's mining company experienced even greater gains during the same period. Analysts have subsequently raised their price targets for H&M, citing improved profitability, but reiterate that overall sales remain a key area of focus. CEO Daniel Ervér has dismissed any plans to spin off individual brands into separate listings. He stated that maintaining the current brand portfolio is advantageous, reinforcing the company's strategic commitment to its existing structure. The article also noted that H&M remains one of the most heavily shorted stocks, suggesting a potential for substantial upward movement, according to market observers.