MyLoppis Lands Multi-Million SEK to Digitize Swedish Association Fundraising

Swedish community tech company MyLoppis has secured a multi-million SEK pre-seed investment to launch a digital platform that aims to generate revenue for Swedish associations through second-hand sales, according to Dagens Industri. The platform allows individuals to sell used goods and simultaneously support a chosen club or team. MyLoppis' business model centers on seller subscriptions, with a percentage of each subscription automatically allocated to the user's designated association, providing them with recurring monthly income. Founder Erik Johnsson envisions the platform as a "sustainable, digital, simple" model representing "the next generation of support for associations," offering a streamlined alternative to traditional fundraising approaches. MyLoppis connects Sweden's over five million non-profit association members with the nearly six million individuals who actively sell items online. Sellers retain the full revenue from their sales, while buyers can browse listings and contact sellers after a complimentary registration. The company is expanding its focus to create a service centered around community life and has already initiated monthly payments to both elite and grassroots sports clubs, with increasing interest from nature and outdoor associations.