Real Estate Tech Pioneer: Heba Fastighets AB Drives Efficiency with Digital Twins

Heba Fastighets AB is recognized as a digital pioneer in the real estate industry for its proactive, technology-driven property management approach. Under the leadership of CEO Patrik Emanuelsson, the company leverages digitalization to identify and address potential issues proactively, thereby enhancing efficiency for both tenants and staff. Heba has established a robust digital infrastructure, featuring data rooms for centralized information management and "digital twins"—three-dimensional models of its buildings. These digital twins provide technicians with granular details, including serial numbers of installations and comprehensive maintenance schedules. Emanuelsson states that this system enables the company to "tie the house together structurally and get control of the details." The platform analyzes real-time error reports to detect patterns and utilizes Internet of Things (IoT) technology, allowing critical machinery to signal impending failures. This integrated methodology, termed "smart management" (smart förvaltning), sees digital tools actively supporting Heba's operational activities. In a separate discussion, Lars Söderfjell, Head of Equities at Ålandsbanken Fonder, offers advice on navigating market volatility, emphasizing the importance of consistency. He notes that historical data suggests maintaining one's investment strategy during turbulent periods is advantageous, as many investors make critical errors driven by amplified emotions such as fear and euphoria. Söderfjell advises determining personal risk tolerance before market swings occur and adhering to a long-term plan rather than attempting to time the market, a strategy he deems extremely difficult, even for professionals.