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Dagens Industri reports that Kinnarps, a leading European provider of workplace solutions, is significantly reducing its carbon emissions by transitioning its freight transport fleet to HVO100 renewable fuel supplied by Preem. Johanna Ljunggren, Kinnarps' Corporate Sustainability Manager, stated that the company's strategic objectives include halving greenhouse gas emissions by 2030 and achieving net-zero by 2050. This fuel conversion is a critical component of Kinnarps' sustainability strategy, leading to a reduction of over 90% in transport emissions compared to conventional diesel. The Svanen-labeled HVO100 fuel from Preem is primarily derived from residual products and does not utilize palm oil. For business leaders, this initiative offers a compelling case study in supply chain decarbonization. The transition enables Kinnarps to mitigate its climate impact without necessitating investment in a new vehicle fleet, while simultaneously supporting its customers in achieving their own sustainability targets. The article also underscores persistent industry-wide challenges, such as the limited availability of renewable fuels across Europe and the necessity for more robust sustainability requirements in public procurement to stimulate broader adoption of sustainable practices.