Press Releases Journalists Actually Read
From strategy to distribution and pitching.
Stop sending news that ends up in the trash. We help you find the angle, write the story, and reach the right journalists—with AI precision and senior expertise.
The Scaleup Press Release Formula
There's a formula for news that gets coverage. Here is the structure we use for B2B tech companies.
The Structure
Headline
Formula: [Company] + [Action] + [Outcome/Impact] + [Why Now].
Ex: "Heartspace Launches AI Agent for PR – Automating 80% of Agency Work"
The Lead
Summarize the news, market context, and business impact immediately. Answer Who, What, When, Why.
Quotes (CEO/Founder)
Use quotes to convey vision, emotion, and "why". Let the body text handle the facts.
Market Context & Proof
Place the news in context. What's happening in the industry? What data or customers prove this matters?
Boilerplate
A short, standardized description of the company at the bottom. Include a link to the press room.
More Than Just Distribution
Writing the release is just the start. We help you all the way to publication.
Strategic Angle
We help you find the news value. Is it a product launch, investment, or customer case? We angle it right.
Right Journalists
Our database covers the globe. We handpick journalists covering your specific industry – no "info@" blasts.
Personalized Pitching
We don't just send the release. We write personal pitches to key journalists to increase interview chances.
Frequently Asked Questions
Have news to share?
Don't let your news get lost in the noise. Book a call and let's make a plan.
Book Strategy Call