Introduction: Why PR Matters for Scaleups

Scaleups operate on a global stage where credibility, narrative, and timing directly impact growth. PR isn't just about headlines — it's about shaping market perception to unlock sales, partnerships, hiring, and funding.

The Scaleup Advantage

Momentum: You have traction, customers, and a story worth telling — PR amplifies it.

Proof: Real customers, real data, and real impact — turn them into compelling narratives.

Leverage: PR multiplies the reach of product, sales, and hiring efforts.

Category Creation: Scaleups can lead markets by defining the narrative.

Common PR Mistakes Scaleups Make

Waiting for Perfection: Delaying announcements until everything is "perfect" — momentum dies.

Feature PR: Pushing product features instead of market impact and business outcomes.

Spray-and-Pray Pitches: Mass pitching with no audience insight or angle.

No Follow-Through: Treating PR as a one-off announcement instead of a compounding strategy.

What This Handbook Will Teach You

This handbook provides practical, scaleup-specific PR strategies that have helped companies:

• Accelerate sales pipelines with strategic timing and credibility
• Close partnerships faster by telling the right story to the right audience
• Attract top-tier talent by elevating employer brand
• Win funding rounds by shaping investor perception early

Let's begin your journey to effective, scaleup-grade PR.