AI Impact on Influencer Marketing: 2023 Benchmark Report

A new report analyzes artificial intelligence's growing role within influencer marketing. The study, released December 10, 2025, surveyed over 500 marketing professionals globally to assess AI's impact. Findings indicate increased use of AI to connect brands with consumers, a trend accelerated by recent digital shifts. AI integration, including tools like ChatGPT, streamlines influencer recruitment and engagement processes. Fifty percent of surveyed marketers reported positive experiences using AI influencers. However, 43.8% expressed significant ethical concerns regarding AI's implications. Forty-nine percent currently leverage natural language processing in their influencer strategies, demonstrating substantial AI reliance. Advantages cited for AI influencers include enhanced message control and round-the-clock availability. While 60% of professionals view AI influencers favorably, a considerable portion remains neutral or skeptical. The report emphasizes the need to address trust and authenticity challenges as AI adoption expands. Ongoing exploration of AI capabilities, coupled with a focus on genuine engagement, will shape the future of influencer marketing. The full report is available at influencermarketinghub.com.