Maintaining Brand Consistency Amidst AI-Driven Information

Brands face significant challenges in controlling their image as artificial intelligence reshapes consumer perception. Dominic Lücker of Locaria highlights how AI summaries, often consumers' first brand contact, demand precise information. With over a third of consumers influenced by AI chatbot recommendations, consistent brand messaging across all channels is now essential for building trust. Traditional brand governance, like style guides, proves inadequate against AI's rapid, uncontrolled information dissemination. Monitoring brand perception requires new tools that track AI-generated content and localization without diluting core identity. Integrating AI visibility into brand management is critical. Consistent brand presentation can boost average revenue by 23%. Brands must proactively manage their reputation as AI continues to shape consumer views.