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PR without a retainer

Get media coverage without a PR agency

Get press every month. We start with Local & Industry stories to build proof fast—then take big-tier swings when you’re ready.

Two paths: Learn it in Heartspace Lab or use our Done‑For‑You (DFY) service.

30‑day money‑back guaranteeGDPR compliant
100M+
Readers reached in TechCrunch, Forbes, and more.
100+
Startups empowered
90%
More cost-effective than legacy PR
10×
Faster than traditional PR

Indicative metrics across client campaigns since 2021

See Heartspace in action

Compare Lab & DFY →

1. Calibrate the AI

Start by providing your website and goals. Heartspace analyzes your brand to generate relevant PR angles, target publications, and a strategic timeline.

2. Create Content

Use the AI co-writer to generate press releases, bylines, and newsletters. Go from a blank page to a polished draft in minutes, with expert quality.

3. Find Journalists

Discover relevant journalists using AI-powered search. Filter by industry, past articles, and recent activity to build targeted media lists for your campaigns.

4. Publish & Distribute

Publish your content directly to platforms like LinkedIn. Track engagement and connect Heartspace to your other tools with webhooks for a seamless workflow.

Get published with expert guidance.

See if Heartspace is a fit for your team and what path makes sense for you.

Why Startups and Scaleups Choose Heartspace

We built a better way—faster, more affordable, and you keep the capability.

100M+
Cumulative readers reached since 2021
100+
Startups empowered with PR capabilities
80–90%
More cost-effective than legacy PR agencies
10×
Faster than traditional 6–month retainers

*Cumulative metrics across all client campaigns since 2021

The problem with traditional PR

You know you need media coverage, but the traditional options don't work for startups

Agencies are too expensive

€5–10k/mo × 6 months minimum

DIY is overwhelming

Weeks to learn, hours per campaign

Generic pitches fail

Mass emails get ignored

How Heartspace Works

Build PR capability that lasts, not dependency on agencies

Outcomes, not retainers

Build lasting capability, not dependency

Done-with-you execution

Ship together, learn as you go

AI speed, human quality

Automation meets expert oversight

Choose Your Path

Learn PR in-house with Heartspace Lab or let our experts handle it with Done-For-You

Heartspace Lab

Learn & build PR capability

90-day hands-on program to become self-sufficient. Expert coaching, templates, and Heartspace Pro software included.

Press-ready in 2 weeks — pitch templates, journalist list, assets
3 guided campaigns with expert feedback
Heartspace Pro included — AI-powered PR platform
Keep all assets forever — playbooks, templates, community access
€249/mo or €2,499/yr

30-day money-back guarantee • Cancel anytime

Done-For-You

Expert PR execution

Our PR experts handle everything. Pay only for published results with a 100% placement guarantee.

100% placement guarantee — minimum 10 wins/month
Pay only for results — no upfront retainers
~2 hours/month from you — we handle the rest
Full transparency — track every pitch and placement
From €2,700/mo

Quarterly billing • 30-day money-back guarantee

Not sure which path is right for you? Check your fit or book a 30-min intro call.

Frequently Asked Questions

What's the difference between Heartspace Lab and Done-For-You?

Heartspace Lab is a 90-day done-with-you program where you learn to run PR yourself. You get expert coaching, templates, journalist lists, and Heartspace Pro software (€249/mo or €2,499/yr). Best if you want to build internal PR capability.

Done-For-You is full-service PR where our experts handle everything—strategy, outreach, and execution. You get guaranteed monthly placements with minimal time commitment (~2 hours/month from you). Starting at €2,700/mo. Best if you want hands-off PR with guaranteed results.

Which path is right for my company?

Choose Lab if: You have 3-5 hours/week to dedicate, want to learn PR, and prefer building capability in-house. You'll be press-ready in 2 weeks and self-sufficient in 90 days.

Choose Done-For-You if: You need guaranteed coverage now, can't dedicate weekly time to PR, or want expert execution. We guarantee minimum 10 wins/month and handle everything from pitch to publication.

Not sure? Book a quick intro call and we'll help you decide based on your goals and resources.

Prefer a quick recommendation? Use our Path Selector.

How do results and guarantees work for each path?

Lab: 30-day money-back guarantee. You complete 3 guided campaigns, keep all templates and assets forever, plus ongoing Pro software access. Success depends on your execution with our guidance.

Done-For-You: 100% placement guarantee with Monthly Promise of 10+ wins/month. If we miss, shortfalls roll forward. Miss twice in 90 days → Make-Good Boost; miss thrice → pause billing or full-month credit. You only review ~2 hours/month while we handle everything else.

Can I get more details about each option?

Best next step: