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PR without a retainer

Land press coverage that closes deals and attracts talent

Press coverage that investors read. No retainers, no long contracts.

Pitch ready in 14 days or money backGDPR compliant
100M+
Readers reached in TechCrunch, Forbes, and more.
100+
Scaleups served
90%
More cost-effective than legacy PR
10×
Faster than traditional PR
TechCrunch logo
Forbes logo
Financial Times logo
Dagens Industri logo
Breakit logo
Svenska Dagbladet logo
Dagens Nyheter logo
TechCrunch logo
Forbes logo
Financial Times logo
Dagens Industri logo
Breakit logo
Svenska Dagbladet logo
Dagens Nyheter logo
TechCrunch logo
Forbes logo
Financial Times logo
Dagens Industri logo
Breakit logo
Svenska Dagbladet logo
Dagens Nyheter logo

Where traditional PR fails scaleups

Agencies drain
your runway

€100k+ yearly locked in 12-month contracts
Meanwhile your competitor just got featured in TechCrunch. No guarantees. Slow results. You're stuck paying either way.

DIY pulls you away
from building

Easily becomes a full-time job
While you're researching journalists and crafting pitches, your product roadmap stalls and competitors ship faster.

Press tools damage
your reputation

Journalists ignore or block you
Mass emails from tool domains go straight to spam. When you finally need that journalist for real news, they've already filtered you out.

Heartspace delivers

Only pay for what you get

DFY: At least 10 placements on average per month. High-performing months cost nothing extra.
Lab: Pitch-ready in 14 days or full refund

No long-term contracts.
Try risk-free. Cancel anytime.

Your choice of control

Lab: Learn, build capability
DFY: We handle everything

You own the process either way

Ship pitches in days, not months

AI researches 10,000+ journalists instantly
Senior journalists craft and personalize every pitch
You approve before anything goes out

First pitch ready in 48 hours (DFY)

The difference that gets results

Doesn't work

Bulk email blasts

Sent from tool's domain to hundreds

×
Sent from generic domain
×
Bulk email - spam folder
×
Zero personalization
= Filtered & ignored
Gets responses

Personal emails

Like you sent each one individually yourself

AI drafts, our experts edit & you approve
Sent from your email address
Sent like an ordinary email
= Journalists read & respond

Frequently Asked Questions

What's the difference between Heartspace Lab and Done-For-You?

Heartspace Lab is a 90-day done-with-you program where you learn to run PR yourself. You get expert coaching, templates, journalist lists, and Heartspace Pro software (€249/mo or €2,499/yr). Best if you want to build internal PR capability.

Done-For-You is full-service PR where our experts handle everything - strategy, outreach, and execution. You get guaranteed monthly placements with minimal time commitment (typically 1-3 hours/month from you). Starting at €2,700/mo. Best if you want hands-off PR with guaranteed results.

Which path is right for my company?

Choose Lab if: You have 3-5 hours/week to dedicate, want to learn PR, and prefer building capability in-house. You'll be press-ready in 2 weeks and self-sufficient in 90 days.

Choose Done-For-You if: You need guaranteed coverage now, can't dedicate weekly time to PR, or want expert execution. We guarantee at least 10 placements on average per month and handle everything from pitch to publication.

Not sure? Book a strategy session and we'll create a custom PR plan for you. Or try our quick self-assessment.

How do results and guarantees work for each path?

Lab: Pitch-ready in 14 days or full refund, backed by 30-day money-back guarantee. You complete 3 guided campaigns, keep all templates and assets forever, plus ongoing Pro software access. Success depends on your execution with our guidance and coaching.

Done-For-You: We guarantee at least 10 placements on average per month. High-performing months cost nothing extra—extra placements are yours to keep. Try for 30 days risk-free. You only review pitches (1-3 hours/month) while we handle everything else.

Can I get more details about each option?

Two ways to learn more:

Ready to get your PR plan?

Book a 30-min strategy session. Walk away with a detailed PR plan—angles, timeline, budget.