Pay for placements, not retainersHeartspace delivers quality PR on demand
We've secured hundreds of placements in top publications like TechCrunch and Forbes for scaleups in highly regulated industries. Build your brand and establish thought leadership with pay-per-placement media coverage through our flexible, cost effective, and quality focused PR on demand service.
Trusted AI-Augmented and Expert-Led B2B PR
Receive 3 PR ideas and media contacts tailored to your business goals — completely free
Targeted Publication Placement
We get your scaleup featured in publications your target audience actually reads, building your credibility
Free PR Ideas for Your B2B Tech Scaleup
Our experts analyze your business and identify the best publications and article topics to build your credibility with investors and customers
- 3 article topics customized for your business goals
- 3 media contacts tailored to your business goals
- Option to expand into a full strategy with step-by-step publication plan with estimated timeline and costs
No obligations, delivered to your inbox in 24-48 hours
Real Results for Our B2B Clients
See how we've helped startups get featured in publications that their target groups actually read
TechCrunchVoiijer's new app offers a social community for nature lovers and explorers
Client: Voiijer
View ArticleHeartspace Impact: PR Results That Drive B2B Growth
Guaranteed Placements
No suitable placement, no charge
Accelerated Delivery
Launch campaigns in days, not weeks
Targeted Reach
Reach your ideal B2B audience
Cost-Effective
No hidden retainers, clear pricing
PR is broken
Traditional PR is failing modern B2B tech companies. Here's why.
The Problem
- $
High retainers and long contracts make PR a risky bet for scaleups.
- ⏰
Outdated manual processes makes PR too time-consuming for scaleups.
- 👥
Scaleups get junior talent while agencies save experienced staff for bigger clients
Our Solution
- 💰
Pay only for successful placements
- 🚀
Launch campaigns in days, not months
- 👩💼
Senior expertise for every client
The Impact
- 📰
Coverage in publications investors read
- 💡
Build trust and credibility with prospects through thought leadership
- 💸
50%+ cost savings vs traditional PR
90%
Faster campaign launch
50%+
Cost savings
100%
Senior expertise
The impact of Heartspace What marketing leaders at scale-ups say about Heartspace
How data centers are built, used, and integrated into societies energy infrastructure matters big time for the planet and the people of the planet. T.Loop is bringing a new energy approach to data centers, or as we prefer to say: Data Energy Centers®. As we are growing our need to communicate effectively grows as well. Heartspace and NirvanaAI help us meet the demands of being a fast-moving scale-up company.
Cecilia Hjertzell
CSO & CMO, T.Loop
I strongly recommend to get a demo of this for anyone who is curious. I was impressed.
Tomas Ahlbäck
Head of Business Banking Unit GävleDala, Nordea
With the help of Heartspace's autonomous researcher and ghostwriter, NirvanaAI, we have transcended traditional media monitoring to create pre-made article summaries on topics important to our clients.
Sean William
Founder and editor,Mundus International
The TechCrunch article went live this afternoon! I just wanted to say thank you. All your help is very appreciated.
Greg McConnell
CMO, Voiijer
NirvanaAI helps us stay updated with current events so we can develop our communication and form relevant partnerships. With her overview of important news, and quality content, we can convey our message in a way that adds value for our partners.
Sarah Nassaji
Manager, Operation Smile
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Heartspace has, in a listening and trust-building way, helped us at Björn Lundén find our approach to opinion-building work. We especially appreciate the thoroughness and testing of strategy that characterized the first period of our collaboration. The contact network that Heartspace has at its disposal has also proven to be the deciding factor for our success in breaking through the noise and getting our message across.
Jörgen Höglund
Sustainability Manager, Björn Lundén
We have managed to more than double our open rate, achieving an even greater impact.
Pål Carlsson
Editor, Björn Lundén
Heartspace has helped us in a very engaged, structured, and professional way. We have received well-thought-out advice and high-quality deliveries. By using Heartspace AI tools for customized versions and smart mailings, we got published in nearly sixty publications in just one single activity.
Jessica Löfström
Chair, Ansvar Säkerhet
At Almi, we are very satisfied with our collaboration. We receive excellent support with broad experience and extensive knowledge. Additionally, we get very good results for our activities. We can only give our warmest recommendations.
Lars Mårdbrant
Communications Director, Almi Företagspartner
We can easily mix updates about product launches and events with relevant industry news, maintaining a steady flow of engaging and credible information for our community.
Per Clingweld
Partner, Kattalo, Founding team Andsend
NirvanaAI" is the first product on the market that truly delivers on the promise of having an AI agent that works for you when you sleep. It has been a huge help as we are seeking effective ways to raise awareness about men's mental health.
Dan Proverbs
Founder, Brothers In Arms
Heartspace & NirvanaAI delivers high-quality automated content for our website and LinkedIn, while providing valuable industry insights. The output quality surpasses ChatGPT and saves significant time - crucial for a CMO of a fast-growing public company. The responsive support team makes it even better. Highly recommended!
Nikolas Georgii
CMO, Sens
Heartspace has provided exceptional help with our PR work. At Just Arrived, we think the collaboration has worked very well, and we have received help with media monitoring, press releases, and breaking through the media noise.
Leo Sjökvist
Business Development Manager, Just Arrived
At Panang, we view Heartspace as a meticulous and seasoned partner who consistently delivers strategic excellence. Their exceptional attention to detail and drive for results, combined with their ability to customize solutions for each project, creates the perfect foundation for lasting partnerships that significantly enhance our clients' communications.
Jonas Grenfeldt
Founder, Panang kommunikation
Heartspace training contained lots of practical and concrete tips on how to write a good press release – and how to avoid common mistakes. Additionally, we did useful and challenging group exercises that clearly showed the importance of not writing a good text alone. I take the lessons from the course with me even when writing other texts. I can warmly recommend Heartspace!
Eva Dahlberg
Digital Marketing Communicator, Almi Företagspartner
Heartspace has helped us get started with our PR work in a structured and creative way. With great responsibility for driving the process forward and with well-developed end products, they have felt like a reliable partner to work with. Heartspace is also a PR agency that clearly stands behind its values, which shows that they truly practice what they preach.
Maria Hillerström
Marketing Manager, Ljusgårda
Heartspace courses have given me important tools to continue developing my ability to communicate consciously and reflectively, to participate in discussions at a deeper level, and understand myself better in different situations. I warmly recommend the course to anyone who wants to develop these skills.
Robert Olausson
Senior Project Manager, Universal Music
Heartspace lectures and trainings take participants on a knowledge journey that gives leaders greater insight into group processes and dynamics. Participants receive concrete tools they can use to lead groups while gaining a broader understanding of themselves, their role, and their responsibilities. Heartspace introduces relevant and pedagogical models that open up dialogue, reflection, and practical learning.
Nicole Kavander
Co-founder and D&I consultant, All of Us
Real Results for our clients
Strategic PR and founder-led thought leadership material that delivers tangible business outcomes for B2B scaleups.
Proven Results in Top-Tier Publications
The first time our client Voiijer ran an activity with Heartspace, they secured coverage in TechCrunch, reaching more than 40 million readers in their target group of potential users, investors, partners, and talent, establishing them as a leading voice in their field.
Strategic Placements That Drive Investment
Ansvar Säkerhet's feature in Dagens Nyheter established them as a leading voice in workplace safety.
Thought Leadership in National Publications
Björn Lundén's tax fraud prevention insights in Svenska Dagbladet established them as an industry authority, attracting high-profile participants including a former minister to their CEO's panel seminar moderated by our founder.
Impactful Op-eds
Ansvar Säkerhet's op-ed in Dagens Industri shed light on labor exploitation issues in Sweden, establishing them as a leading voice in workplace safety and paving the way for a bigger impact.
Global Brand Recognition
Voiijer's feature in Forbes magazine as 'The Instagram for Adventurers' (alongside multiple other publications like TechCrunch) established them as innovative leaders in their field, leading to an increase in qualified downloads and accelerating their go-to-market strategy.
Policy Impact Through Media
Ansvar Säkerhet's op-ed in Dagens Nyheter on cutting off funding to gangs through stopping illegal labor had significant policy impact and positioned them as thought leaders in their industry.
Heartspace vs Legacy PR
Modern PR built for today's B2B companies
Heartspace
AI-powered PR with expert guidance
100% digital workflow
Modern platform with seamless collaboration, no unnecessary meetings or emails
Total white-glove service
Expert team handles 95% of the work – you only spend 1-2 hours per month on feedback
Flexible approach
No long-term contracts – scale up or down as your needs change
Comprehensive digital toolset
Built-in monitoring, distribution, and social media management–everything in one place
Transparent progress tracking
Real-time updates and clear metrics to measure ROI and impact
Senior experts for every client
Key DifferenceEvery client gets senior professionals with 10+ years’ of experience, regardless of budget tier
Heartspace Advantage
Results-driven PR with low entry barriers. Measurable outcomes without steep retainers.
Legacy approaches
High retainers with uncertain outcomes
Time-consuming meetings
Hours spent in weekly meetings and endless email chains, even for basic updates
Heavy retainer model
Large upfront investments and long contracts with no guaranteed results
Manual processes
Outdated workflows requiring constant client involvement and micromanagement
Physical meetings required
In-person meetings for tasks that could be handled digitally
Basic reporting
Simple metrics without clear ROI or business impact tracking
Junior consultants for standard clients
Key DifferenceSenior talent reserved only for highest-paying clients, regardless of technical needs
Legacy Drawbacks
Time-consuming with large upfront investments and uncertain returns.
Key Differentiator: Expert Access
Heartspace Model
Equal senior expertise for all clients
How we do it:
AI automation frees senior experts for strategy
Juniors train under supervision, never solo on projects
Senior experts (10+ years) review all deliverables
Legacy Model
Expertise based on budget tier
Client experience:
Juniors manage accounts with minimal oversight
High turnover causes knowledge gaps
Senior experts reserved for premium clients
Why companies seek alternatives to legacy PR
We pay hefty retainers yet constantly face content delays and shortages. Their manual approach can't scale.
Their learning curve for our industry slows everything down. I end up rewriting most content anyway.
Revisions take forever and last-minute changes become expensive emergencies. Miscommunication costs us time and money.
Heartspace
Cost per 1,000 relevant readers
Legacy PR
Cost per 1,000 relevant readers
30-Day Guarantee
Not impressed with our results? Get a 100% refund within 30 days.
Experience the Heartspace difference
Get guaranteed placements in publications investors actually read
AI-Powered PR Technology That Delivers Results
Our proprietary AI platform helps clients like Voiijer, Ansvar Säkerhet, and Björn Lundén secure premium media placements in publications that investors and customers actually read.
AI-Guided Content Creation
Generate journalistic, publication-ready content in hours, not days
10x Faster Than Traditional PR
Accelerate your PR efforts with AI-powered research and outreach
100% Placement Guarantee
Our technology ensures we only charge when we deliver results
Modern PR that works for you
Experience hassle-free PR with our digital-first, whiteglove service
Minimal Time Investment
Just 1-2 hours per month for feedback and approvals. We handle everything else.
100% Digital Workflow
No unnecessary meetings. Collaborate efficiently through our modern platform.
Rapid Results
First media placements within weeks, not months. Continuous momentum thereafter.
Total Whiteglove Service
Expert team handles everything from strategy to execution and monitoring.
Your Time is Valuable
Unlike traditional PR agencies that demand hours of your time each week, our AI-powered platform and expert team handle 95% of the work. You focus on running your business while we deliver results.
- No long meetings or endless email chains
- Quick, efficient feedback process
- Transparent progress tracking
- Flexible communication on your terms
What you get:
- Premium media placements
- Thought leadership content
- Social media distribution
- Performance analytics
All the PR you need when you need it
Expert-led and AI-augmented PR done for you without the hassle of retainers and long-term contracts.
Purchase Credits
Buy a credit package that suits your needs. Credits never expire.
Our experts handle everything for you in our digital platform
Select from various content types that fit your PR and marketing strategy.
Get Media Coverage
Secure placements in targeted media outlets for maximum impact.
Complete Flexibility
Shift focus between content and media placement as your needs change. One unified system adapts to your evolving PR strategy.
Thought leadership pieces and strategic development
Custom PR Strategy
Comprehensive PR roadmap tailored to your business
Blog Post
800—1,200 words, optimized for SEO and investor engagement
LinkedIn Article
1,000—1,500 words, optimized for professional audience
Case Study
1,500—3,000 words, focused on your success stories
White Paper
5,000—10,000 words, research-backed industry insight
Deep-Dive
1,500—3,000 words, in-depth analysis turned into a hiqh quality article
Media Placements
Local Visibility
Local media outlets, including newspapers, radio, and television.
Examples
Dala-Demokraten
Hudiksvalls Tidning
Folkbladet Västerbotten
Industry Authority
Leading industry-specific publications with targeted reach.
Examples
Resumé
Fastighetsvärlden
Tidningen konsulten
National Recognition
Top-tier business and mainstream media outlets.
Examples
Dagens Industri
BreakIt
Dagens Nyheter
Global Exposure
Elite global business and mainstream media.
Examples
TechCrunch
Forbes
Wired
The Heartspace Advantage
Use your credits however you choose—receive thought leadership pieces created for you or secure strategic media placements. One system, complete control.
View Plans & PricingPricing That Makes Sense
Only pay for successful placements. Our credit system aligns our success with yours for maximum transparency and results.
4th Anniversary Special Offer
Free Credits
Fourth anniversary month (March): receive 10-50 free credits depending on the package you choose (limited offer offer - expires soon).
Limited Anniversary Offer
Offer valid until March 31, 2025
Exclusive Access
Double credits for Growth Package
Offer expires soon!
Custom PR Strategy Development50 credits
Professional analysis of your business, audience, and competition to create a customized PR roadmap.
Included for free with
Growth Package
Save 50 credits (€2,700 value)
Powered by NirvanaAI Technology
Our proprietary AI algorithm revolutionizes how we match your story with the perfect journalists, increasing publication rates by up to 9.7× compared to legacy PR methods.
Intelligent Journalist Targeting
NirvanaAI analyzes 500,000+ journalists' previous work, writing style, and audience to identify the perfect match for your story.
Personalized Pitch Adaptation
Each pitch is automatically customized to match the journalist's preferred style, tone, and format, increasing response rates by 3× on average.
The NirvanaAI Advantage
3× higher journalist response rate
9.7× more successful placements
100% placement guarantee
Based on 2023-2024 campaign performance data
PR-packages designed for scaleups needs
Select the PR-package that best fits your PR goals and budget
Thought Leadership On Demand
Get thought leadership pieces and media placements on demand. Perfect for those wanting a lower initial investment and monthly commitment while maintaining flexibility to scale.
- First month: 70 credits total (€6,230)
- Following months: 20 credits (€1,780/month)
- 10 FREE CREDITS — limited offer
- First 3 months total: €9,790
- All publication tiers available
- PR-first approach for credibility
- NirvanaAI journalist targeting
- Flexible credit adjustments
- 100% placement guarantee
Guarantees:
10 Free Credits — limited anniversary offer
Limited anniversary offer expires soon
100% Placement Guarantee
First month includes PR strategy (50 credits) plus placement credits (20). Following months include 20 credits. Get 10 extra credits for free on your first purchase (limited offer). Credits are only used for published articles.
Scaleup Growth PR package★
Most cost-effective option for sustained growth. Get your scaleup featured in top-tier media with our full PR strategy and execution included. Best value for long-term success.
50 Heartspace PR credits included per month, add more at a discounted price of €54 per credit (regularly €89 per credit)
Most popular choice for growing scaleups
- First 3 months: €8,100 total (€2,700/month)
- PR Strategy included (€4,450 value)
- DOUBLE CREDITS first month — limited offer
- Most cost-effective: €54 per credit vs €89
- 50 credits monthly (3-month minimum)
- Advanced NirvanaAI journalist targeting
- Personalized pitch adaptation
- Complete thought leadership strategy & creation
- Attract capital by creating buzz among investors
- Monthly digital strategy sessions
- Billing pauses if balance exceeds 200 credits
Guarantees:
30-Day Money-Back Guarantee
Full refund if not satisfied in first 30 days
Double Credits First Month — Limited Offer
Limited anniversary offer - expires soon
Credit Pause Guarantee
Billing pauses if balance exceeds 200 credits - full cost control
One-Time PR Campaign
Complete PR campaign for a single product launch or announcement. Includes strategy development, thought leadership creation, and media distribution—delivered as a standalone project.
- Complete PR strategy development
- One major announcement or product launch
- 1 flagship thought leadership article
- PR writing & distribution to up to 100 targeted media outlets
- Media targeting & outreach
- Campaign-focused NirvanaAI targeting
- Customized journalist pitches
- Fixed price with placement guarantee
- Guaranteed minimum placements
- Campaign performance tracking
- 30-45 day campaign duration
- Media collateral preparation
Guarantees:
Fixed Price with Guaranteed Placements
One fixed price (€7,500) regardless of placements achieved, with a guarantee of at least 2 industry placements or 5 local placements
Start within 14 days
We will get your PR campaign rolling within 14 days
Agency Partner Program
Are you an agency or freelancer looking to leave legacy PR methods behind? Partner with Heartspace to offer your clients AI-driven PR with guaranteed results and transparent pricing.
The Heartspace Difference: Modern PR vs Legacy Methods
See how our innovative approach delivers better outcomes compared to outdated PR practices
| Comparison | Legacy PR Methods | Heartspace |
|---|---|---|
| Pricing Model | Monthly retainers regardless of results | Pay only for successful placements |
| Content Creation | Usually an expensive add-on | Integrated thought leadership pieces |
| Guarantees | No placement guarantees | 100% placement guarantee |
| Journalist Targeting | 'Spray and pray' approach | NirvanaAI-powered journalist matching |
| Pitch Personalization | Generic pitches to mass lists | AI-customized pitches for each journalist |
| Flexibility | Rigid 6-12 month contracts | Scale from 1 credit to full campaigns |
| Lead Generation | Rarely focused on lead generation | Thought leadership designed to convert prospects |
Need a Custom Credit Package?
For larger campaigns or specific publication targets, we'll create a custom package tailored to your investor outreach goals.
Frequently Asked Questions
Get answers to frequently asked questions about our flexible credit system, white-glove content creation services, and strategic media placements that help B2B companies build thought leadership and attract funding.
What are Heartspace credits and how do they work?
What forms of thought leadership pieces can I receive for my credits?
How does the 10 FREE credits offer work?
Which plan is right for my startup?
Why is there a 3-month minimum commitment for the Growth Package?
Do content creation projects include revisions?
What is the 30-day money-back guarantee in the Growth Package?
How does the 'Double First Credits' in the Growth Package offer work?
Can I use my credits for any publication?
Do unused credits expire?
Can I pause, cancel or adjust my subscription anytime?
What makes Heartspace different from legacy PR and content providers?
What results can I expect?
How does the FREE PR ideas process work?
Still have questions about our white-glove PR packages?
Meet our team
Join us on our quest to bring about a wider, kinder and wiser media conversation
Founders
Sohrab Fadai
Founder, CTO and Co-CEO
Nirvana Gharni
Founder, CMO and Co-CEO
Advisors
Azita Shariati
Heartspace Advisory Board
Jan Bonnevier
Heartspace Advisory Board
Sara Plesnar Dennås
Heartspace Advisory Board
Experts
Mattias Areskog
Expert and Advisor
Jenny Asp
Expert copywriter and proofreader
Deeped Niclas Strandh
Digital PR and social media expert
Dr. Simon Moores
Expert translator and editor
Master PR & Communication
Enhance your communication skills with our expert-led courses and webinars, designed specifically for PR and marketing professionals.
How to Write Press Releases and Find News Angles
Learn how to craft compelling press releases that journalists actually want to read and how to identify newsworthy angles in your business.
Eva Dahlberg
Digital Marketing Communicator, Almi Företagspartner
"Heartspace training contained lots of practical and concrete tips on how to write a good press release – and how to avoid common mistakes. Additionally, we did useful and challenging group exercises that clearly showed the importance of not writing a good text alone. I take the lessons from the course with me even when writing other texts. I can warmly recommend Heartspace!"
How to Create a PR Strategy
Develop a comprehensive PR strategy that aligns with your business goals and maximizes your media presence.
Lars Mårdbrant
Communications Director, Almi Företagspartner
"At Almi, we are very satisfied with our collaboration. We receive excellent support with broad experience and extensive knowledge. Additionally, we get very good results for our activities. We can only give our warmest recommendations."
Use PR to Build Internal Alignment
Learn how to strengthen internal communications leadership and use transparent, 'build in the open' methods to create alignment and a strong company culture through effective PR strategies.
Robert Olausson
Senior Project Manager, Universal Music
"Heartspace courses have given me important tools to continue developing my ability to communicate consciously and reflectively, to participate in discussions at a deeper level, and understand myself better in different situations. I warmly recommend the course to anyone who wants to develop these skills."
How to Use AI in PR
Master AI-powered PR techniques to transform your workflow, enhance targeting, and develop data-driven strategies that deliver measurable results.
- Speed up PR work 10X with AI tools and techniques
- Improve targeting and media distribution with AI
- Integrate AI into your strategic PR processes
VOICES ABOUT OUR FOUNDER
Ronnie Carlsson
ICF Associate Certified Coach, Professional Coaching
"Sohrab's course gave me the tools to align my values with the need to sell as an entrepreneur. Sohrab followed up after the course so the new knowledge didn't just remain knowledge but also led to action. I'm super satisfied with the entire setup!"
Looking for custom training for your team?
We offer tailored workshops and coaching sessions for teams looking to level up their PR and communication skills.
Get published and build brand authority
One flexible credit system for both premium thought leadership pieces creation and strategic media placements.