Instead of retainers,
we only charge for placements
Your story is too important to leave to chance. Heartspace is the only PR solution that gets you published before you get charged.
Our customers are featured in leading business and tech publications
Trusted by CMOs at fast-growing scaleups
How It Works
Choose Your Outlets
Pick target publications & set your goals
You Approve Everything
Review & approve all content before we send
Credits Charged on Success
Buy credits upfront, charged only when published
Choose Your PR Path
Whether you want to do it yourself with AI tools or have experts handle everything, we've got the perfect solution for your needs.
DIY Platform
Self-Service with AI
Complete control over your PR campaigns with AI-powered tools and guidance.
What's included:
- AI strategy & content creation
- Access to journalist database
- Personalized pitch templates
- Campaign performance analytics
- Email from your domain
- 24/7 platform access
Done-For-You
Expert-Managed Service
We handle everything from strategy to media outreach. You only pay for published coverage.
What's included:
- Dedicated PR expert
- Custom content creation
- Personalized media outreach
- Bi-weekly strategy calls
- Media monitoring & reporting
- Success guarantee
Not sure which path is right for you? Start with our AI analysis to get personalized recommendations.
How our Done-For-You (DFY) solution works
With our DFY-solution you set targets and budget, and we take care of the rest. No retainers. No hourly fees. No excuses. You only pay for results and placements.
Strategy & Setup
Set targets and get expert strategy help. We start activities within weeks compared to legacy PR firms that can take months.
PR Goals
Target Outlets
✓ Expert consultation scheduled for next week
Activities begin in 2 weeks vs 2+ months with agencies
AI + Expert Creation
Our AI drafts campaigns. Experts quality-proof them. Senior journalists who understand your business. Fast results. You only pay for published coverage. No retainers. No hourly fees.
Press Release Draft
Headline: Nordic TechFlow Secures €15M Series A to Expand AI Platform
Lead: Stockholm-based startup raises funding to accelerate UK expansion...
Add specific metrics about expansion plans
Include customer testimonial for social proof
✓ Expert review scheduled for tomorrow
AI drafts, humans perfect, you approve
Iterate & Improve
Your feedback drives everything. We refine based on your input and results. Just 1-2 hours monthly. All digital. No physical meetings.
Last Meeting Summary
"Focus more on technical differentiation and AI capabilities"
Strategy updated to emphasize AI automation features
✓ Next meeting: March 28, 2:00 PM CET
Your input drives continuous optimization
Custom Outreach
After approval, we send custom pitches from your email using our proprietary AI-powered distribution. Each journalist gets a unique pitch. Right angle. Perfect timing. Regular emails straight to the priority inbox (unlike legacy distribution tools that will often go to newsletter or promotions folder).
Emma Rodriguez
TechCrunch • AI & ML Beat
"Hi Emma, I noticed your recent AI coverage. Our Nordic client's Series A aligns with your ML automation focus..."
Lisa Thompson
Forbes • Nordic Startups
"Hi Lisa, following your Nordic startup coverage, TechFlow's €15M raise represents the region's AI momentum..."
✓ Each pitch tailored to journalist's beat & outlet style
✓ Targets AI-cited journalists for better search ranking
Track Results
Follow impact with our media monitoring. No need for external tools. See exactly what's working.
8
Media Pickups
25.5%
Response Rate
47.2M
Est. Reach
47
Emails Sent
Recent Client Successes
TechCrunch
Tier 1Voiijer: The Instagram for Adventurers
40M+ readers reached
Forbes
GlobalGlobal Brand Recognition Feature
Premium placement
Dagens Nyheter
NordicAnsvar Säkerhet workplace safety
National coverageSocial Amplification
LinkedIn Thought Leadership
"Excited to share our TechCrunch feature highlighting our AI platform expansion across the Nordics..."
Newsletter Feature
Company newsletter highlighting Forbes coverage sent to 5,000+ subscribers
Website Integration
Press coverage added to "As Seen In" section and investor page
✓ Enhanced credibility for sales & fundraisingWe help amplify your earned media across all channels
✓ Real-time monitoring with no external tools
All tracking built into the platform
Risk-Free Value
Choose native add-ons or we run campaigns until targets hit. Credits only charged when published.
Credit Usage
Credit Allocation
16
Industry (15 credits each)
5
Local (1 credit each)
✓ Recommended mix: 16 Industry + 5 Local = 245 credits
€49 per credit (vs €89 in Impact plan)
Recent Successes
TechCrunch (International)
100 credits • 40M+ reach
Published ✓
€1.23 CPM
Forbes (International)
100 credits • 35M+ reach
Published ✓
€1.40 CPM
Dagens Nyheter (National)
50 credits • 2.1M reach
Published ✓
€1.17 CPM
VentureBeat (International)
Campaign in progress
Pending
No charge yet
Available Add-ons
Native Content Conversion
Convert earned media to native placements through our native partnerships
Available if earned media doesn't land after 3 campaigns
Research Studies
Custom research for thought leadership
• Find trending topics & news angles
• Create data-driven reports
• Generate newsworthy insights
✓ Credits only consumed when articles are published
Average CPM: €1.20-1.40 (vs €15-50 traditional PR)
Ready to Experience This Process?
Book a free consultation to see how this comprehensive approach can work for your company.
DIY: Take Control of Your PR
Self-service platform with AI assistance. Perfect for PR-savvy teams who want tools, not full service.
AI-Powered Setup
Complete our 5-minute interview and get instant PR strategy, target publications, and content calendar. Everything is pre-configured but fully customizable.
AI Interview Analysis
Token Balance
Use tokens to unlock publications and generate content
✓ Complete control over your campaigns
Start immediately with AI-guided setup
Create Content
Use our AI writing assistant to create press releases, email pitches, and social content. Professional quality in minutes, not hours.
✓ Style adaptation for each publication
✓ Fact-checking and source verification
✓ SEO optimization for online coverage
✓ Professional-quality content in minutes
AI handles research, writing, and formatting
Launch Campaigns
Access our journalist database with tokens. Send personalized pitches from your email. Build direct relationships with media contacts.
Available Publications
✓ Drag & drop campaign creation
✓ Automated follow-up sequences
✓ A/B testing for subject lines
✓ Launch campaigns in your own name
Build direct relationships with journalists
Track & Learn
Monitor campaign performance and learn what works. Our AI provides insights to improve your PR strategy over time.
12
Campaigns Live
34%
Open Rate
8
Responses
✓ Best performing subject line patterns
✓ Optimal send times for your industry
✓ Journalist engagement preferences
Token ROI
✓ Learn what works for your brand
Build long-term PR expertise
Ready to Take Control?
Start with our AI interview and get your personalized PR strategy in 5 minutes.
No credit card required • Get full strategy analysis
Built for Your Sector
Specialized PR expertise for Nordic tech scaleups navigating unique industry challenges
Fintech PR
For Nordic fintech scaleups navigating regulation, competition, and funding announcements.
Medtech PR
For Nordic medtech companies turning clinical and regulatory milestones into compelling stories.
Cleantech PR
For Nordic cleantech startups staying in the climate conversation with credibility.
AI Search Makes PR the new SEO
Your customers are asking AI about your company. Without earned media coverage, you're invisible.
What Happens When Your Customers Ask AI About You?
Without Earned Media
With Earned Media
Get featured in the sources AI trusts most
PR Takes So Long Because They Use Tools from the 1990s
Traditional agencies waste 90+ hours on strategy, use manual processes, and gatekeep journalist relationships
90+ Hours of Unused Strategy
€12,000+ spent on strategy documents that end up on a shelf
Manual 1990s Processes
Copy-pasting emails by hand, €270/hour consultants checking formatting
Relationship Gatekeeping
€100-200k retainers for access to journalist relationships you could build yourself
No Results Guarantee
Pay massive fees whether journalists pick up your story or not
The Hidden Truth About Traditional PR
The reality: Journalists have empty pages to fill and want good content. But agencies gatekeep this simple truth to justify charging €200+/hour for manual work.
What if you only paid for actual published coverage?
Traditional PR Wastes 90+ Hours. We Get Results in 5-6.
While agencies charge €200k+ retainers for manual work, we use AI to deliver guaranteed results.
Traditional PR
Legacy & Inefficient
Heartspace Guarantee
AI-Powered & Results-Driven
How Our Guarantee Works
1. Earned Media
Target top journalists first
2. Native Option
Your choice: add native as and addon or fallback or let us run campaigns until you get earned placements (credits never expire)
3. Creator Boost
Add social proof when needed
Why Distribution Systems Fail vs How We Succeed
Most PR distribution is broken by design. We rebuilt it from the ground up with AI precision.
Spray & Pray
Legacy Distribution Systems
Mass distribution to thousands of contacts hoping something sticks
Targeted Precision
Heartspace Approach
Strategic outreach to specific journalists who cover your exact story
Generic Newsletter Style
Legacy Distribution Systems
Same templated email sent to all journalists regardless of outlet
Individual Tailored Pitches
Heartspace Approach
Each email crafted specifically for the journalist and their readership
Outdated Email Lists
Legacy Distribution Systems
Static databases with old contacts and wrong journalist assignments
AI-Updated Intelligence
Heartspace Approach
Constantly updated journalist mapping with real-time beat tracking
The Result: 3x Better Performance
Why this matters: Journalists receive 100+ pitches daily. Only personalized, relevant pitches get attention.
Our AI ensures your story reaches the right person at the right time with the right angle.
See how precision beats spray-and-pray every time
Results That Speak Louder Than Promises
Metrics based on Heartspace campaigns from March 2021 to June 2025.
Published in top-tier outlets
Our users get featured in the publications that matter most to their audience
The Guarantee That Changes Everything
Our users achieve these results because they never walk away empty-handed. With our earned-first approach and native safety net, every campaign ends with published coverage — guaranteed.
View PricingSee Heartspace in Action
Experience how Heartspace transforms your PR workflow from content creation to media coverage. Click through our interactive demo to see the magic happen.
AI-Powered Content Creation
Transform your ideas into compelling PR content with our AI co-writer
Example Press Release Draft: Nordic TechFlow Secures €15M Series A to Expand AI Platform
Stockholm, Sweden, March 15, 2024 — TechFlow Solutions, a Nordic B2B software platform, announced today it has raised €15 million in Series A funding led by Nordic Capital, with participation from existing investors Creandum and Northzone.
Founded in 2019, the company has grown to serve over 800 mid-market companies across the Nordics and DACH regions. The new funding will support expansion into the UK market and development of advanced AI features for their workflow automation platform.
"We've seen consistent demand from mid-market companies who need professional PR but can't justify traditional agency costs," said Sohrab Fadai, CEO and co-founder of Heartspace. "This funding allows us to scale our expert marketplace and automation capabilities."
Heartspace's platform uses machine learning to match companies with relevant journalists based on beat coverage and response patterns. The company reports an average 25% response rate, compared to industry averages of 2-5% for traditional PR outreach.
The funding round brings Heartspace's total raised to $40 million since its founding in 2021. The company launched its DFY model in March 2025 and is preparing to release its self-serve DIY platform in September 2025, expanding access to automated PR tools for smaller companies.
Start risk-free and scale as you grow.
Built for Nordic Fintech, Medtech, and Cleantech Scaleups
We understand the unique PR challenges in your sector:
Fintech
You need to build trust in a regulated, competitive market. We help you communicate compliance and innovation without losing clarity or credibility.
Medtech
Your milestones are long and technical. We translate clinical and regulatory achievements into stories everyone can understand — investors, partners, and patients.
Cleantech
The climate conversation never stops. We ensure your narrative stays in the spotlight without hype or greenwashing, aligning with policy windows and investor interest.
Wherever you are in your growth journey, Heartspace adapts to your needs and guarantees coverage.
Trusted by Industry Leaders
Hear what CMOs and founders are saying about their success with Heartspace.
"The TechCrunch article went live this afternoon! I just wanted to say thank you. All your help is very appreciated."
"Heartspace delivers high-quality automated content that surpasses ChatGPT and saves significant time—crucial for a CMO of a fast-growing public company."
"By using Heartspace's AI tools for customized versions and smart mailings, we got published in nearly sixty publications in just one single activity."
"We have managed to more than double our response rate, achieving an even greater impact."
"At Almi, we are very satisfied with our collaboration. We receive excellent support with broad experience and extensive knowledge."
"Heartspace helps us meet the demands of being a fast-moving scale-up company."
Real Results for our clients
Strategic PR and founder-led thought leadership material that delivers tangible business outcomes for B2B scaleups.
Proven Results in Top-Tier Publications
The first time our client Voiijer ran an activity with Heartspace, they secured coverage in TechCrunch, reaching more than 40 million readers in their target group of potential users, investors, partners, and talent, establishing them as a leading voice in their field.
Strategic Placements That Drive Investment
Ansvar Säkerhet's feature in Dagens Nyheter established them as a leading voice in workplace safety.
Thought Leadership in National Publications
Björn Lundén's tax fraud prevention insights in Svenska Dagbladet established them as an industry authority, attracting high-profile participants including a former minister to their CEO's panel seminar moderated by our founder.
Impactful Op-eds
Ansvar Säkerhet's op-ed in Dagens Industri shed light on labor exploitation issues in Sweden, establishing them as a leading voice in workplace safety and paving the way for a bigger impact.
Global Brand Recognition
Voiijer's feature in Forbes magazine as 'The Instagram for Adventurers' (alongside multiple other publications like TechCrunch) established them as innovative leaders in their field, leading to an increase in qualified downloads and accelerating their go-to-market strategy.
Policy Impact Through Media
Ansvar Säkerhet's op-ed in Dagens Nyheter on cutting off funding to gangs through stopping illegal labor had significant policy impact and positioned them as thought leaders in their industry.
Find the Right Plan for Your Goals
Whether you're a hands-on startup or a scale-up needing expert support, we have a plan that fits your ambitions.
DIY (Tokens) – run campaigns yourself; optional native/creator add-on.•DFY (Credits) – we run your PR until you get published; you can choose native conversion if earned doesn't land after 3 campaigns.
Prefer us to run the outreach? Done‑For‑You tiers include ⭐ Credits. Pay after we publish.
Impact
Complete PR strategy & execution with guaranteed results.
- 70 ⭐ Expert-Success-Credits / quarter
- PR action plan & Execution
- Unlimited Team Seats
- Expert support from vetted senior PR experts in dedicated chat-group
- Monthly Strategy Sessions (1-2 hours per month)
- Content Strategy & Creation
- Performance Reporting
Choose your mix:
⭐ = Recommended
Growth
Enterprise PR strategy & execution for scaling companies.
- 245 ⭐ Expert-Success-Credits / quarter
- Everything in Impact
- Comprehensive PR Strategy & Execution
- Unlimited Team Seats
- Bi-weekly Strategy Sessions (2-4 hours per month)
- Dedicated PR-lead
- Priority Media Database Access
- Custom Media List Building
- Advanced Analytics & Reporting
Choose your mix:
⭐ = Recommended
Custom
Fully customized PR strategy & execution for enterprise needs.
- Unlimited ⭐ Expert-Success-Credits
- Full PR Strategy & Execution
- Unlimited Team Seats
- Dedicated Success Manager
- Custom Strategy Development
- White-label Options
- Custom PR and thought leadership report
- Studies & Research through partnerships with research institutes
- API Access
- Custom Integrations
- Priority Support
Understanding Your Credits
What are ⭐ Expert Success Credits?
Success Credits guarantee published articles. Each credit represents a successful media placement handled entirely by our expert team.
Credit Values by Publication Type:
Choose How You Work
DIY for hands-on control at lower cost, or DFY for guaranteed results with expert management.
| Feature | DIY Plan | DFY Plan |
|---|---|---|
| Create and send your own PR campaigns | Hands‑on founders can run campaigns themselves | — PR outreach fully handled by Heartspace experts |
| Earned media outreach | Basic templated pitch templates | Full expert outreach and journalist targeting |
| Coverage guarantee | — No guarantee (lower cost, you manage outcomes) | Only pay for published materials. You can convert to native as a fallback if you want - or we will run campaigns for earned placements until you get published. |
| Use tokens for DFY services | Convert tokens to DFY credits (2,000 ✍️ = 1 ⭐) | — DFY credits included in plan |
| Native placement options | Pay with tokens or separately (optional add-on) | Your choice: Continue campaigns or convert to native |
| Pricing model | Monthly subscription + pay for results you want | Quarterly payment, only charged for published results |
| Transparent pricing & progress tracking | Dashboard shows pitch outcomes, bids, placements | Dashboard shows outreach status, conversions, results |
Questions? We're here to help.
Can I switch between monthly and yearly? Yes, changes are prorated.
Ready to Transform Your PR?
Join hundreds of companies getting better PR results with Heartspace.
Frequently Asked Questions
Common questions about our Done-For-You service
Still have questions?
Book a free consultation to discuss your specific PR goals and see how our DFY service can help.
Frequently Asked Questions
Common questions about our PR services
Still have questions?
Book a free consultation to discuss your specific PR goals and see how our DFY service can help.
AI Efficiency, Human Expertise
Heartspace combines powerful AI with a curated network of senior B2B tech strategists, journalists, and communication experts. This blend delivers results generalist agencies can't match.
Founders
Sohrab Fadai
Founder, CTO and Co-CEO
Nirvana Gharni
Founder, CMO and Co-CEO
Advisory Board
Azita Shariati
Heartspace Advisory Board
Jan Bonnevier
Heartspace Advisory Board
Sara Plesnar Dennås
Heartspace Advisory Board
Our Senior Experts & Strategists Panel
Mattias Areskog
Senior Media Strategy Expert
Jenny Asp
Expert Copywriter & Editor
Deeped Niclas Strandh
Digital PR & Social Media Strategist
Dr. Simon Moores
Expert B2B Translator & Editor (ENG)
Professor Eleonor Kristoffersson
Legal & Regulatory Expert (Tax/VAT)
Our panel of senior experts and strategists provides specialized expertise tailored to your industry and communication needs. Through our unique model, scaling companies gain direct access to top-tier strategic minds - a level of expertise traditionally reserved for enterprise organizations.
Help Shape the Future of B2B PR
We're building something special at Heartspace. If you're passionate about helping B2B companies tell their stories and want to work with cutting-edge AI technology, we'd love to hear from you.
What We're Looking For
- • PR & Communications Specialists
- • Content Creators & Writers
- • Software Developers
- • AI/ML Engineers
- • Business Development
- • Sales & Client Success
Why Join Heartspace
- • Work with cutting-edge AI technology
- • Impact-driven mission
- • Remote-first culture
- • Competitive compensation
- • Growth opportunities
- • Collaborative team environment
Application Process
Even if we don't have open positions that match your profile right now, we're always interested in connecting with talented people.
Guarantee Your Next Headline
Our Done-For-You service guarantees published coverage. No retainers. No 'maybe next time.' Just results.
Featured in Leading Publications
Our fintech, medtech, and cleantech customers get published in outlets like: